9 January 2024
From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.
Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.
9 January 2024
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16 November 2023
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The Standard
The Smiley Way to a £500 Million BusinessCreative Review
How The Smiley Made Happiness CoolTimeOut
What's The Deal With... SmileyWall Street Journal
The Shockingly Large Business Behind The Iconic Smiley FaceThe Drum
The Story of The Smiley Company| Smiley x The Sandbox: Smiley Factory Game | 3 December 2026 |
| SmileyWorld x Thousand: Youth Helmet Collection | 7 April 2026 |
| Smiley x Kipling: SS26 Travel Capsule | 18 March 2026 |
| Smiley x Molang: First-Time Collaboration | 1 March 2026 |
| Smiley x Barefoot Dreams: The Smiley Collection | 26 February 2026 |
| Smiley Opens First Smiley Home Store in Shanghai | 1 February 2026 |
| S.W.Smiley x Revolution Beauty: Makeup Collection | 19 January 2026 |
| SmileyWorld x Angry Birds: Emotions Unleashed | 3 January 2026 |
| Smiley®: ‘Smiley and Samsung Join Forces to Spread Positivity and Creativity With a New Collection’ – Licensing Magazine | Licensing Magazine | 22 November 2023 |
| Smiley x ATWATER: Men’s Skincare Collaboration | 16 November 2023 | |
| Smiley x Samsung: The Smiley Edition Accessories | 1 November 2023 | |
| Smiley x FILA: Tennis-Inspired Lifestyle Collection | 18 October 2023 | |
| Smiley x Dr. Martens: 1460 Boot Collaboration | 15 September 2023 | |
| Smiley x Lacoste: Love Court, Love Smile | 5 September 2023 | |
| Smiley®: ‘Tommy Jeans and Smiley Announce Streetwear Collection’ – License Global | License Global | 24 April 2023 |
| Smiley x WIT Fitness: The Smile High Club | 11 January 2023 |
| Fifty Years and $500m: The Happy Business of the Smiley Symbol | The Guardian | 25 September 2022 |
| Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday | Forbes | 4 March 2022 |
| How Smiley’s “Defiant Optimism” Helps Brands Emerge From Dark Times | AdAge | 1 June 2021 |
| Smiley x Celio: Positivity Capsule Collection | 6 October 2020 |
| Smiley x Bershka: Unisex Streetwear Capsule | 9 September 2020 |
| Smiley x United We Stream: Manchester Charity Capsule | 26 May 2020 |
| Rubik’s x Perplexus: 3D Maze Puzzle | 6 January 2020 |
| Smiley x Reclaimed Vintage (ASOS): Streetwear Line | 19 November 2019 | |
| Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld | 7 November 2019 | |
| SmileyWorld x Benetton: Kids’ AW19 Collection | 30 October 2019 | |
| SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks | 23 October 2019 | |
| Smiley x Ellesse: SS20 Athleisure Capsule | 9 October 2019 | |
| How The Smiley Made Happiness Cool | Creative Review | 3 October 2019 |
| SmileyWorld x Rabbids: Ubisoft Mash-Up | 2 October 2019 | |
| Rubik’s x PUMA: Fall 2019 Collection | 30 September 2019 | |
| Rubik’s Mall Activation at City Centre Malls, UAE | 30 August 2019 | |
| The Shockingly Large Business Behind The Iconic Smiley Face | Wall Street Journal | 28 May 2019 |
| SmileyWorld x de-Kryptic: Augmented Reality Apparel | 18 April 2019 |
| What’s The Deal With… Smiley | TimeOut | 19 December 2018 |
| Smiley FMCG Promotions with Unilever & Mondelez | 13 September 2018 | |
| Smiley Launches Kids’ Collections with Mango, Zara & Lefties | 24 July 2018 | |
| Smiley x Lee Jeans: European Denim Collection | 24 July 2018 | |
| Smiley x Chinatown Market: Streetwear Collection | 24 July 2018 | |
| SmileyWorld x Galaxy Macau: Summer Pop-Up | 20 July 2018 | |
| Smiley & Rubik’s Sign Eight New Global Agents | 17 July 2018 | |
| Smiley x Boy Meets Girl: Streetwear Collection | 22 June 2018 |
| Rubik’s x Red Bull: Speedcubing Partnership | 24 October 2017 | |
| The Story of The Smiley Company | The Drum | 24 July 2017 |