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Expert Support & Solutions

We offer unique services covering products, creative, marketing and more.

At The Smiley Company, our team of 50 industry professionals offers a comprehensive range of services designed to support licensees and co-create successful, long-term partnerships.

With decades of experience across branding, marketing, retail, digital innovation, and entertainment, we provide the tools, expertise, and strategic guidance needed to maximise the impact of every collaboration.

We work closely with our partners to ensure they not only benefit from the iconic power of Smiley but also receive customised solutions that enhance their brand visibility, market reach, and overall success. Whether it’s through strategic advisory, digital marketing, product innovation, creative production, or event activations, our dedicated team helps brands and manufacturers seamlessly integrate Smiley into their business and connect with a global audience.

Services On Offer

With a focus on innovation, creativity, and social impact, The Smiley Company ensures that every partnership delivers real value, cultural relevance, and long-term growth—turning ideas into meaningful, market-leading experiences.

Licensing & Partnerships

Licensing & Partnerships

  • Strategic brand collaborations & co-branding opportunities
  • Global licensing solutions & category expansion
  • Retail distribution & promotional campaign support
  • IP licensing services
  • Advisory – marketing, digital & strategic business consulting
Licensing & Partnerships

Product Creation

Product Creation

  • Co-development of innovative, on-trend products
  • Sustainable design & manufacturing support
  • Exclusive collaborations & capsule collections
  • Publishing & magazines
Product Creation

Creative Services

Creative Services

  • Graphic design, branding & packaging solutions
  • Content creation for digital & print media
  • Video production, animation & editorial services
  • Music production and publishing
  • NFT creation and development
  • Broadcasting for cartoons and news
Creative Services

Marketing Services

Marketing Services

  • Digital marketing campaigns & social media management
  • Influencer partnerships, media buying & PR/ communications
  • E-commerce strategy & retail activations

  • Advertising & Metaverse development
  • Event organisation
Marketing Services

Retail Franchise Opportunities

Retail Franchise Opportunities

  • Pop-up stores
  • Flagship retail destinations
  • Branded cafés
Retail Franchise Opportunities

CSR Initiatives & Programmes

CSR Initiatives & Programmes

  • CSR initiatives and programmes
  • Charity fundraising & recognition
  • Educational services for EQ programs
  • Community engagement & promotions
Smiley Movement

“At The Smiley Company, our services go beyond creativity - they are built on a foundation of strategic expertise, legal integrity, and brand protection. We ensure that every partnership is not only innovative but also secure, compliant, and built for long-term success."

Nicolas Loufrani, CEO