Building Meaningful Business and Spreading Positivity
At The Smiley Company, we believe that joy is more than a feeling; it’s a global movement. Our retail franchise model brings our brands to life in immersive, locally-driven formats, offering partners the opportunity to build a meaningful business while spreading positivity in their communities.
From pop-up stores to permanent retail destinations and coffee experiences, Smiley is creating memorable moments and unique brand touchpoints around the world. Our franchise opportunities are built to support creative, passionate partners with global backing and local flexibility. These are master franchise opportunities with turnkey concepts available to investors interested in opening them in their country or department stores and retail chains looking to create Smiley corners in their own stores.
Take The Time To Smile
The Smiley Company has launched its first 120-square-meter Smiley Home store at Parkson Shopping Centre on Huaihai Road, Shanghai. This flagship location highlights the brand’s continued strength in the home sector, featuring a full range of bedding, cushions, gifting, fragrances, loungewear, and more.
The store’s design balances the iconic Smiley brand with professional retail aesthetics to showcase their partner products quality and design. By centralising its home collection in a dedicated space, Smiley reinforces its position as a premier global lifestyle brand, highlighting colour, positivity and emotional value in joyful products in daily life.
These stores are more than retail destinations, they’re brand showcases, combining modern design to deliver an elevated Smiley & SmileyWorld experience. Featuring curated apparel collections, lifestyle goods, and product collaborations, each store connects deeply with local audiences while reflecting Smiley’s global values of creativity, optimism, and self-expression.
Smiley’s joyful DNA has found a new home in the world of coffee. Smiley Coffee, is making waves with its upbeat branding, vibrant store design, and positive energy.
In New York City, visitors can now enjoy their favourite drinks while immersed in a Smiley-branded space filled with warmth, creativity, and shareable moments with Smiley Coffee. The café blends urban cool with Smiley’s signature optimism, attracting both locals and tourists alike, with a high-traffic retail concept that fits into cityscapes worldwide.
It also features a unique fashion label, Smiley 1972. It blends the lines between formal and informal — pairing soft-shouldered jackets with luxe cotton jerseys, structured trousers with washed knits.
Designed for a generation of globally minded creatives — tastemakers working in the intersections of fashion, music, architecture, art, and design, Smiley Coffee is built on the values of excellence, authenticity, and cultural relevance. It appeals to those who care less.
Join us. Whether you’re a retail entrepreneur, real estate developer, or brand visionary, we invite you to be part of the Smiley movement.
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