In 2023, Smiley launched the groundbreaking Smiley Future Positive Creators Fund, a global initiative supporting and mentoring innovative designers during major fashion weeks as they pursue sustainable practices.
British-born and New York-based, Christian Cowan is known for his bold, glamorous womenswear worn by icons like Lady Gaga and Cardi B. A Future Positive Creators Fund partner, Cowan brings Smiley’s spirit to life through his SS25 collection, blending dramatic style with sustainably sourced materials.
Founded by Edvin Thompson, Theophilio fuses Jamaican roots with New York energy to create bold, culture-driven fashion. As a Future Positive Creators Fund recipient, the brand’s SS25 collection blends upcycled materials with Smiley’s ethos, delivering vibrant, sustainable style with purpose.
Award-winning designer Saul Nash blends technical menswear with movement-led design, creating garments that celebrate freedom and self-expression. A Future Positive Creators Fund collaborator, his SS25 collection channels Smiley’s joyful spirit, uniting performance, style, and sustainability in bold new ways.
Blending Indian-Nigerian heritage with London culture, Ahluwalia is renowned for innovative design and upcycled fashion. Backed by the Future Positive Creators Fund, her Smiley Originals collaboration draws from music culture, combining sustainability with global style influence.
Led by South London designer Alicia Robinson, AGR redefines modern knitwear with bold, rave-inspired designs and experimental techniques. In partnership with Smiley and the Future Positive Creators Fund, AGR continues to push sustainable innovation in every stitch.
New York-born and London-trained, Chet Lo is a rising star in innovative knitwear, known for his futuristic textures and bold silhouettes. A Future Positive Creators Fund partner, his Smiley collaboration continues to push boundaries in fashion, blending creativity with cultural impact.
Former Louis Vuitton designer Kevin Germanier is redefining sustainable fashion with a futuristic edge. Known for upcycled luxury and bold embellishments, his Smiley-backed collection fuses high-impact style with eco-conscious design.
Founded in 2015, RICH MNISI is a South African brand blending bold prints with minimalist structure to celebrate culture and heritage through fashion. Backed by the Future Positive Creators Fund, the Smiley collaboration reflects Mnisi’s commitment to storytelling, innovation, and craftsmanship.
Known for bold colours and experimental silhouettes, Shuting Qiu blends striking feminine design with a strong commitment to sustainability. Based in Shanghai, her Future Positive Creators Fund-backed collection uses recycled and upcycled materials to deliver fashion with impact.
British-born and New York-based, Christian Cowan is known for his bold, glamorous womenswear worn by icons like Lady Gaga and Cardi B. A Future Positive Creators Fund partner, Cowan brings Smiley’s spirit to life through his SS25 collection, blending dramatic style with sustainably sourced materials.
Founded by Edvin Thompson, Theophilio fuses Jamaican roots with New York energy to create bold, culture-driven fashion. As a Future Positive Creators Fund recipient, the brand’s SS25 collection blends upcycled materials with Smiley’s ethos, delivering vibrant, sustainable style with purpose.
Award-winning designer Saul Nash blends technical menswear with movement-led design, creating garments that celebrate freedom and self-expression. A Future Positive Creators Fund collaborator, his SS25 collection channels Smiley’s joyful spirit, uniting performance, style, and sustainability in bold new ways.
Blending Indian-Nigerian heritage with London culture, Ahluwalia is renowned for innovative design and upcycled fashion. Backed by the Future Positive Creators Fund, her Smiley Originals collaboration draws from music culture, combining sustainability with global style influence.
Led by South London designer Alicia Robinson, AGR redefines modern knitwear with bold, rave-inspired designs and experimental techniques. In partnership with Smiley and the Future Positive Creators Fund, AGR continues to push sustainable innovation in every stitch.
New York-born and London-trained, Chet Lo is a rising star in innovative knitwear, known for his futuristic textures and bold silhouettes. A Future Positive Creators Fund partner, his Smiley collaboration continues to push boundaries in fashion, blending creativity with cultural impact.
Former Louis Vuitton designer Kevin Germanier is redefining sustainable fashion with a futuristic edge. Known for upcycled luxury and bold embellishments, his Smiley-backed collection fuses high-impact style with eco-conscious design.
Founded in 2015, RICH MNISI is a South African brand blending bold prints with minimalist structure to celebrate culture and heritage through fashion. Backed by the Future Positive Creators Fund, the Smiley collaboration reflects Mnisi’s commitment to storytelling, innovation, and craftsmanship.
Known for bold colours and experimental silhouettes, Shuting Qiu blends striking feminine design with a strong commitment to sustainability. Based in Shanghai, her Future Positive Creators Fund-backed collection uses recycled and upcycled materials to deliver fashion with impact.