Marketing Services

arrow SVG

Global Marketing Opportunities

Drive brand visibility and consumer engagement through traditional and digital channels

At The Smiley Company, a comprehensive range of marketing services is offered to enhance brand visibility, drive consumer engagement, and maximize market impact. By leveraging digital innovation, social media, influencer partnerships, and retail activations, the company helps brands craft powerful marketing campaigns that align with their objectives and resonate with their target audiences.

Digital Marketing & Social Media

In today’s digital-first world, having a strong online presence is essential. Smiley’s team develops tailored digital marketing strategies that harness the power of social media, content creation, paid advertising, and data-driven insights to ensure brands reach the right audiences at the right time.

Services
  • Content creation & strategy for platforms like Instagram, TikTok, and LinkedIn
  • Paid media campaigns to drive awareness and conversions
  • Community management to build brand loyalty
  • Analytics & reporting for continuous optimisation

Success

The Smiley Company successfully launched and partnered on viral social media campaigns with hundreds of brands like adidas, Tommy Hilfiger, and Urban Decay, engaging hundreds of millions of consumers globally.

Influencer Partnerships & Media Planning

Influencer collaborations are a key driver of brand engagement in today’s marketing landscape. We support our brand partners with carefully selected influencers, celebrities, and brand ambassadors who authentically represent their values and reach targeted consumer demographics.

Services
  • Influencer identification & management across various platforms
  • Branded content creation with influencers & social media personalities
  • Strategic media planning & buying to maximise exposure across
    digital and traditional channels

Success

The House of Smiley campaign featured collaborations with top influencers, content creators, and artists partying at music festivals and in our guest houses, reaching over 75 million people worldwide.

E-commerce & Retail Activations

Beyond digital marketing, helping brands drive conversions through innovative e-commerce strategies and impactful in-store activations. Whether online or in physical retail spaces, we create immersive brand experiences that capture consumer attention and boost sales.

Services
  • Optimised e-commerce strategies to increase online sales
  • Retail pop-ups & in-store experiences that create excitement
  • Cross-channel campaigns integrating online and offline engagement

Success

Smiley regularly partners with retailers such as Galeries Lafayette, Palacio de Hierro, Nordstrom, and Urban Outfitters, and many more e-commerce partners, to create interactive in-store activations, featuring exclusive collections and digital experiences that enhanced consumer interaction and drove increased footfall.

Public Relations & Trade Advertising

The Smiley Company has an active presence across both trade and consumer media channels, working on regular features, new product launch & partnership announcement releases, trade shows, and award nominations. 

Services
  • Press relationships, announcements, & releases
  • Award nominations for industry & consumer awards
  • Strategic media planning & tradeshow attendance

Success

The Smiley Company is regularly featured in the world’s biggest newspapers, magazines, radio, and television, generating billions of media impressions across the world, whilst also receiving nominations and wins for their products, campaigns, and more.

@smiley