04/03/2025
The Smiley Company, the original collaborator brand and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced that the Smiley® brand family has joined the platform. Product creators on the Negosh platform can now access and partner with The Smiley Company brands, including Smiley®, Smiley World®, Mini Smiley, S.W. Smiley® and New emoji®. Since its inception, over 50 years ago by Franklin Loufrani, to today under the direction of his son Nicolas Loufrani, The Smiley Company has been spreading joy and optimism. One of the most universally recognizable trademarks in the world, it represented freedom in the 1970s, defined culture in the 80s and 90s and, in the 2000s and has become a vanguard of the digital revolution with the creation of the emoticons. Today it continues to influence culture as one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homewares, food & beverage. This is done through a unique approach to licensing, working through an internal design studio that enables each project to be unique, and promoted through global marketing campaigns to support brand exposure and sales. High-profile partnerships include McDonalds, Nestlé, H&M, Samsung, adidas, Inditex, Mondelez, and more. With over 400 licensees on the Negosh marketplace The Smiley Company is now able to connect with product manufacturers around the world to help further grow its category offerings in even more markets. This exciting partnership will no doubt contribute to The Smiley Company continuing to lead the way for the next 50 years creating products that bring a smile and make the world a better place. Smiley Quote ” Working with Negosh is a way for us to access hundreds of new licensees in new markets in a way that hasn’t been done before. We’re excited to get to work, support them, and showcase our amazing brands on the platform. ” Nicolas Loufrani, CEO, The Smiley Company. Ari Zebersky, Founder and CEO of Negosh added “We are incredibly excited to have The Smiley Company’s family of brands join the marketplace. Through more than 50 years of cultural movements The Smiley Company has remained not only relevant but at the forefront of fashion, lifestyle products, and culture and we are proud that Negosh will be part of their ongoing story.”