9 January 2025
UK Greetings has collaborated with iconic lifestyle brand SmileyWorld® to launch an exciting new kids partywear range at the Progressive Greetings London. This is the first time that UK Greetings and SmileyWorld have collaborated, and features 13 party good SKUs and multiple occasion cards across the range.
The new range features greetings cards, balloons, cake toppers, gift bags, gift wrap, paper cups & plates, and table cloths, all featuring the fun and playful icons of SmileyWorld. The designs feature a mix of icons and include age-specific products, highlighting the width of the SmileyWorld’s broad appeal for kids.
Janet Martin, Chief Product Officer – Lifestyle Consumer Products, The Smiley Company, said, “We’re delighted to see the new SmileyWorld & UK Greetings partywear range launch to trade. SmileyWorld is all about expressing yourself and spreading positivity, this range is about celebrating that and invites everyone to join the party.”.
Lora Madigan, Licensing Manager of UK Greetings, said, “We are delighted to embark on our partnership with The Smiley Company. The brand is a perfect fit for our category and we’re thrilled to bring this product range to market. Our creative team have done a fantastic job adapting Smiley’s wealth of style guides across greeting cards, gift dressings and partywear. The Smiley World sectionof UKG’s stand at PG Live has received a huge amount of attention, it looks fantastic and we’re so pleased that customers think so too. We’re excited to see the project come to fruition and can’t wait to see the products out at retail.”
The range is underpinned by both UK Greetings and SmileyWorld’s commitment to the UN’s Sustainable Development Goals, with both companies aiming to create products that are Future Positive® and take as much care of the planet, this includes the greetings cards, gift bags, paper cups, gift wrap, table cloths, and cake toppers.
If you are interested in stocking the range, please reach out to UK Greetings directly.
As featured by LicenseGlobal.com. Read their full coverage of the SmileyWorld x UK Greetings: Kids’ Partywear Range.
About SmileyWorld®
A brand owned by The Smiley Company. SmileyWorld is a market leader and the first lifestyle brand dedicated to emotional expression, The Original Smileys™ is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. With a comprehensive library of over 3,000 icons, SmileyWorld® is a treasure trove of emotional expression that embodies the spirit of the digital revolution.
Featuring four teams of passionate specialists, with specialist category-specific knowledge and bringing concrete brand values and creative expertise to everything we do, we help ambitious and authentic brands stand out from the competition. By adapting our message to your audience and providing exclusive concepts that keep you fresh and relevant, we can help you harness the power of the smile to lead the world toward a future we all want to be a part of.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.