2 October 2019
SMILEYS TEAM UP WITH UBISOFT FOR RABBIDS MASH-UP
London, 2nd October 2019
In a unique new collaboration set to launch at BLE 2019, Ubisoft and SmileyWorld have come together for an exclusive new mash-up style guide.
The Rabbids, that mysterious breed of Playful, and unpredictable creatures, have joined up with Smileys to wreak havoc in a unique collaboration that launched at BLE.
This exclusive no-holds-barred style guides, which has been developed in-house at Smiley Studio, see both sets of characters spoofing everyday situations in their own unique crazy way. Featuring highly stylized trending graphics, cute and fun characters, and a selection of appealing slogans, the style guide, has been made available for licensing opportunities by both Ubisoft and Smiley.
Nicolas Loufrani, CEO of The Smiley Company, added “The Rabbids regularly invade universes, and we are really pleased to see them interact with the Smileys. Both sets of characters are fun and lively, crazy as well as cute, and there is a great synergy between them. Smiley Studio has created and developed all the art for the project, which is now available to licensees at BLE. I’m looking forward to seeing the range of exciting products this partnership extend into.”
For more information about this launch visit Smiley on booth B221 at BLE.
ABOUT SMILEY
Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the France Soir newspaper, using the Smiley icon to highlight good news stories. For over 45 years, The Smiley Company has shaped the way we share happiness and express ourselves through iconic products found all over the world. Smiley is an evergreen lifestyle brand that has influenced musical generations, social movements, popular culture and the pursuit of happiness. Now four decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.
ABOUT RABBIDS
The Rabbids are irresistible creatures who seek for constant fun & freedom through our worlds and other dimensions. Impulsive and irreverent, they won’t take orders anymore and will always leave creative inventions and unexpected outlooks in their chaotic wake! Created in 2006 with video games, Rabbids are now everywhere, available on TV series, licensed products, comic books, partnerships, location-based entertainment, and more to come.
ABOUT UBISOFT
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2018-19 fiscal year Ubisoft generated Net Bookings of €2,029 million. To learn more, please visit www.ubisoft.com.
© 2019 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries
As featured by LicensingSource.net. Read their full coverage of the SmileyWorld x Rabbids: Ubisoft Mash-Up