S.W.Smiley® launches “How Are You Feeling Today?” Product with Balenciaga

After the brand’s recent unveiling at Licensing Expo in Las Vegas, S.W.Smiley® has launched its first products with a capsule collection from Balenciaga titled, “How Are You Feeling Today?”. The garments feature 64 of the NU style icons, utilising hyper-expressive icons that showcase the true range of human emotions. These icons offer a fresh new look for the streetwear brand, as it continues to expand their offering or the youth adult market. The full collection of icons, which total over 400, represent a departure from SmileyWorld and the original Smiley brand by creating a fusion between the two whilst maintaining the power of self-expression. The “How Are You Feeling Today?” designer products offer a washed and worn-out look, featuring the varied and expressive emotions of the S.W.Smiley brand in a unique design. This has allowed Balenciaga and S.W.Smiley to unite over their shared passion for emotional expression through creativity. With their avant-garde style and structural pieces, Balenciaga were the ideal partner for the first launch of S.W.Smiley’s products, creating an adult look that is gritty, defiant and full of attitude. Ross Wilson, Chief Product Officer – Fashion, The Smiley Company said, “This capsule collection with Balenciaga is a true meeting of minds. S.W.Smiley is a brand that is gritty, irreverent, and defiant in embracing true emotional expression. The products that Balenciaga have created does exactly that, it embraces the wide array of emotions through the icons, but with a destroyed and worn look, provoking the question, “How Are You Feeling Today?”.