16 December 2024
SMILEY® X BRODIE – Collaboration Unveils
Joyful Fall/Winter 2024 Collection!
Prepare to elevate your style with a burst of happiness and warmth! The Smiley® Company and Brodie have united their creative forces to craft a collection that exudes cosiness and cheer, enriching your wardrobe with the perfect fusion of comfort and joy.
Featuring 19 ready-to-wear styles and 6 accessories, this collection is a vibrant ode to Fall/Winter fashion, seamlessly blending Brodie’s luxurious cashmere with Smiley’s iconic smile. From jumpers and sweaters to hats and gloves, each piece is meticulously designed to spread positivity and radiate good vibes.
As Smiley and Brodie embark on this exciting journey together, our partnership signifies more than just a collaboration—it’s a celebration of shared values and long-term goals. Both brands are committed to spreading joy, positivity, and empowerment, not only through our products but also through our actions. Together, we aspire to inspire change and make a lasting impact in the world of fashion and beyond.
Comment from Lee Grace, VP Brand Collaborations & Business Development, The Smiley Company:
“We are thrilled to partner with Brodie on this exciting venture. At Smiley, we believe in the power of spreading positivity and joy, and this collaboration allows us to do just that in the world of fashion. Together with Brodie, we’re bringing smiles to wardrobes everywhere, one cozy cashmere piece at a time!”
Launching July 2024
About BRODIE:
Welcome to Brodie, the sustainable British luxury cashmere brand. Our female-founded, Yorkshire based, and eco-conscious cashmere label has built a global fan base for its supremely soft, bold and beautiful pieces.
With over a 1400 speciality stores globally, Brodie brings together women who support, share and advocate empowerment in order to inspire the next generation of change makers.
Style is unique and so are you.
#BeBrodie.
BRODIES USP’s
With conscious design at our heart, we ensure a considered approach from grazing to garment and choose to champion sustainability by partnering with and being long standing members of the Sustainable Fibre Alliance to guarantee the ethical production of our cashmere.
Why is our cashmere the best you can buy?
We buy our cashmere directly from the herdsman and only use 100% Pure Grade A long staple cashmere which means our knitwear performs well for pilling. As we use the longest cashmere hairs our garments are the highest quality and crafted to be machine washable on a cool wash. You can enjoy your Brodie piece for years to come, and it also means your cashmere will feel as luxuriously soft as the first day you bought it.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Baseball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.