16 July 2024
“See the World Through a New Lens”
Get ready to turn heads with the exclusive new collaboration from Smiley, Market, and Akila. These limited-edition sunglasses bring together the playful vibes of Smiley, the cutting-edge streetwear style of Market, and the meticulous craftsmanship of Akila. This unique partnership promises eyewear that stands out, perfect for those who love making bold fashion statements.
Experience the Fusion of Fun, Fashion, and Functionality
The Smiley | Market | Akila sunglasses are designed for trendsetters and fashion enthusiasts who seek distinct and stylish accessories. Whether you’re strolling through the city streets or lounging on the beach, these shades are the ultimate accessory for any occasion. Each pair features a blend of Smiley’s iconic cheerful motifs, Market’s edgy streetwear aesthetics, and Akila’s commitment to high-quality, handcrafted eyewear.
Unmatched Quality and Style
Quote from The Smiley Company
Ross Wilson, Chief Product Officer of The Smiley Company, expressed his excitement about the collaboration: “We are thrilled to continue our long-term partnership with Market through this collaboration with Akila. The fusion of our joyful designs, Market’s streetwear edge, and Akila’s craftsmanship has resulted in a truly unique product. These sunglasses are not just an accessory, but a statement of style and personality.”
Availability
Don’t miss out on this one-of-a-kind collaboration. The exclusive Smiley | Market | Akila sunglasses are available for purchase online at marketstudios.com and in select retail shops worldwide. These limited-edition shades won’t last long, so grab yours before they’re gone.
Join the Trendsetters
Be among the first to sport these unique sunglasses and join a community of fashion-forward individuals who appreciate the fusion of fun, fashion, and functionality. Follow us on social media for the latest updates and to see how others are styling their Smiley | Market | Akila sunglasses.
As featured by HypeBeast.com. Read their full coverage of the Smiley x Market x Akila: Sunglasses Collection
About Market: Market is a leader in the streetwear industry, renowned for its bold and innovative designs that resonate with fashion-forward individuals. As a long-term partner of Smiley, Market continues to push the boundaries of style and creativity.
About Akila: Akila is celebrated for its craftsmanship and attention to detail, producing high-quality eyewear that combines style with functionality.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.