Smiley® Collaborates with Outdoor Clothing Brand Hikedelic on New Limited Edition Drop

An exclusive collaboration blending outdoor adventure with 80s underground house music scene Hikerdelic and Smiley have joined forces for a brand-new collaboration that celebrates positivity, exploration, and the spirit of 80s underground house music scene. The collection features long and short sleeve T-shirts, sweatshirts, socks, bucket hats, caps, cool bags, and tin cups, all emblazoned with the world-famous Smiley icon, given a unique Hikerdelic twist across the mouth. Completing the drop is a collectible poster featuring taglines like “Rave in a Cave” and “Hills and Thrills,” summing up the shared energy of both brands. This partnership brings together two icons both born from journalistic routes with a shared outlook. Born in Manchester, Hikerdelic’s ethos has always been about blending outdoor adventure with countercultural creativity — rambling and raving combined. Working with artists, the brand has built a distinctive visual handwriting inspired by music, nature, and freedom. Smiley, meanwhile, has been spreading joy and optimism since 1972, evolving from one simple icon into a global lifestyle brand with collaborations spanning Balenciaga to adidas. Its message of positivity and cultural connection remains as strong as ever. Together, Hikerdelic and Smiley celebrate a meeting of minds, movements, and moods. This collection embodies the best of both brands, the carefree joy of the rave scene and the sense of discovery that comes with the great outdoors. It’s a reminder that happiness isn’t just found at the top of a hill or on the dancefloor, it’s wherever you bring the right attitude. Ross Wilson, Chief Product Officer for Fashion at The Smiley Company, said, “We’re thrilled to work together with Hikerdelic on a collaboration that fuses two iconic brands with a shared passion for delivering positivity and joy wherever you go. With our Smiley brand roots fully entrenched in electronic music movements throughout the decades, our collaboration has perfect synergy to celebrate with feel good energy”.