8 December 2025
Smiley® Collaborates with Outdoor Clothing Brand Hikedelic on New Limited Edition Drop
An exclusive collaboration blending outdoor adventure with 80s underground house music scene
Hikerdelic and Smiley have joined forces for a brand-new collaboration that celebrates positivity, exploration, and the spirit of 80s underground house music scene. The collection features long and short sleeve T-shirts, sweatshirts, socks, bucket hats, caps, cool bags, and tin cups, all emblazoned with the world-famous Smiley icon, given a unique Hikerdelic twist across the mouth. Completing the drop is a collectible poster featuring taglines like “Rave in a Cave” and “Hills and Thrills,” summing up the shared energy of both brands.
This partnership brings together two icons both born from journalistic routes with a shared outlook. Born in Manchester, Hikerdelic’s ethos has always been about blending outdoor adventure with countercultural creativity — rambling and raving combined. Working with artists, the brand has built a distinctive visual handwriting inspired by music, nature, and freedom. Smiley, meanwhile, has been spreading joy and optimism since 1972, evolving from one simple icon into a global lifestyle brand with collaborations spanning Balenciaga to adidas. Its message of positivity and cultural connection remains as strong as ever.
Together, Hikerdelic and Smiley celebrate a meeting of minds, movements, and moods. This collection embodies the best of both brands, the carefree joy of the rave scene and the sense of discovery that comes with the great outdoors. It’s a reminder that happiness isn’t just found at the top of a hill or on the dancefloor, it’s wherever you bring the right attitude.
Ross Wilson, Chief Product Officer for Fashion at The Smiley Company, said, “We’re thrilled to work together with Hikerdelic on a collaboration that fuses two iconic brands with a shared passion for delivering positivity and joy wherever you go. With our Smiley brand roots fully entrenched in electronic music movements throughout the decades, our collaboration has perfect synergy to celebrate with feel good energy”.
About Hikerdelic
Hikerdelic grew naturally from the sartorial seeds of Proper Magazine. Having spent years writing about clothing and brands, it was only natural we created our own. Working with world-class illustrators like locally-based Daren Newman allowed us to create a unique visual handwriting based on the concept of rambling and raving combined.
After selling out of limited edition t-shirts, collaborations with Novesta, Barbour, Holubar and Yogi followed, further expanding awareness of Hikerdelic and helping us grow our community. We continue to work with brands we feel fit with Hikerdelic’s ethos and aesthetic. We also have a number of overseas partners who represent us in various ways in the U.S, Japan and Europe.
Now stocked in some of the finest men’s clothing retailers in the world, Hikerdelic crosses the streams with late 80s Acid House and finds the perfect position between indoor shopping centres and outdoor pursuits, between outdoor raves and underground caves. Only a few years into our story, we’ll continue to write our future, chapter by chapter.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
As featured by TotalLicensing.com. Read their full coverage of the Smiley x Hikerdelic: Outdoor Collection