1 January 2024
SAY “HEY” TO HAPPY WITH NEW HEYDUDE™️ AND SMILEYWORLD® COLLECTION
Casual footwear brand HEYDUDE TM️ and SmileyWorld have launched their first collection of limited-edition footwear together. The collection is available in both adults and kids sizes, featuring three distinctive patterns that spread joy with every step. The slip-on shoes are available in both the Wendy and Wally silhouettes, and are crafted with a canvas upper and Easy-On design, allowing them to be lightweight and travel ready, perfect for creating your own happy moments.
The collection is all about defiant optimism – no matter what the world throws your way. They’re a reminder to embrace the moment and spread smiles globally. This is aligned to SmileyWorld’s goal of bringing joy and individuality through the icons of the Smileys to allow adults and children to truly express themselves. This partnership manages to merge the vibrancy of SmileyWorld with the unique style and design of HEYDUDE.
Ross Wilson, Chief Product Officer – Fashion for SmileyWorld said, “We’re thrilled to partner with HEYDUDE, for a new footwear collection. The shoes are filled with joy and manage to bring a smile to your face as soon as you see them through the icons and patterns of SmileyWorld. Matching that with the comfort and quality, and expression of the HEYDUDE shoes, it felt like the perfect fit.”
The collection is available to purchase now at https://www.heydude.com/collections/smiley-collection.
About SmileyWorld®
A brand owned by The Smiley Company. SmileyWorld is a market leader and the first lifestyle brand dedicated to emotional expression, The Original Smileys™ is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. With a comprehensive library of over 3,000 icons, SmileyWorld® is a treasure trove of emotional expression that embodies the spirit of the digital revolution.
Featuring four teams of passionate specialists, with specialist category-specific knowledge and bringing concrete brand values and creative expertise to everything we do, we help ambitious and authentic brands stand out from the competition. By adapting our message to your audience and providing exclusive concepts that keep you fresh and relevant, we can help you harness the power of the smile to lead the world toward a future we all want to be a part of.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com.
To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Baseball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.
Key Data:
Retail Partners:
Licensees:
Over 450 across key categories; Fashion & Accessories. Home & Gifting. Hi Tech. Health & Beauty. Stationery & Publishing. Toys and Games. Food & FMCG. Jewellery & Watches
As featured by LicenseGlobal.com. Read their full coverage of the SmileyWorld x HEYDUDE: Footwear Collection