11/01/2023
London, 24th November 2023 – WIT Fitness, the expert training retailer and renowned fitness and athleisure brand, is proud to announce the launch of their exciting collaboration with The Smiley Company, known for their iconic brand that symbolises happiness, who create fashion, beauty and lifestyle products. Together, they introduce ‘The Smile High Club’ capsule collection. Drawing inspiration from the endorphin rushes experienced during workouts, the euphoria of achieving personal bests, and most importantly, the simple act of smiling. The designs within ‘The Smile High Club’ collection embrace the 90s rave aesthetic, perfectly capturing the joy of movement. The Smiley Company, known for its prestigious partnerships with brands like Supreme, Armani, Loewe, Moschino, and Adidas, has teamed up with WIT Fitness, who are known to work with the best names in the fitness industry, to encourage everyone to take time out to smile and experience the pure euphoria that fitness can bring. This collaboration marks Smiley’s first time venturing into the fitness space. The Smile High Club collection aims to connect with a broader audience of fitness enthusiasts and athleisure lovers, offering a stylish and comfortable choice for all occasions. This exclusive collection features a wide range of transitional garments with pieces from the collection either designed for performance for the gym or lifestyle for everyday wear. The items include tees, crop tees, long-sleeve tees, shorts, hoodies, zip jumpers, crew neck jumpers, tracksuit bottoms, socks, and knee sleeves, offering something for everyone. Prices range from £35 to £70. Matt Brewster, CEO of WIT Fitness, shares his excitement, “We’ve captured that blissful feeling post-exercise, the rush of exhilaration from achieving a new PB, the pure pleasure of simply being free to move and push your body to the limits with ‘The Smile High Club’ collection. I am incredibly proud to collaborate with Smiley Originals to create a unique range that represents positivity and style. This is a great testament to our commitment to bringing the most desired training gear and apparel to every fitness and athleisure enthusiast.