The Smiley® Company: ‘Smiley Spreads Positivity Around the World’ – Total Licensing

The Smiley® Company: ‘Smiley Spreads Positivity Around the World’ – Total Licensing

Total Licensing

29 September 2025

Total Licensing’s autumn 2025 feature charts how The Smiley® Company has grown into a global lifestyle brand – spanning brand collaborations, retail campaigns and purpose-led partnerships – as it heads towards SmileyWorld®’s 30th anniversary in 2027.

As covered by Total Licensing. Read the full feature here.