Smiley Launches B2B Website for Licensees & Retailers

The Smiley Company Launches Dedicated B2B Platform Showcasing Services, Brands, and Campaigns for Licensees and Retailers

The Smiley Company is excited to launch a brand new dedicated B2B website – www.thesmileycompany.com – showcasing all of its iconic brands, unique services, and global campaigns. The new website is a resource for licensees, retailers, and other brands to discover why the lifestyle brand dedicated to spreading positivity and creating meaningful emotional connections, is the preferred partner of choice in licensing. 

The new website provides opportunities to discover the wide brand portfolio, featuring the brand that started it all, Smiley and its world famous icon, as well as S.W.Smiley, SmileyWorld, Mini Smiley, Newmoji, and joint venture Smiley Sports. Discover why the brands are so successful, the incredible products, and case studies, across fashion and lifestyle consumer products. 

The site also gives more details on the efforts of the Smiley Team, from its unique history under founder Franklin Loufrani and his son, CEO, Nicolas Loufrani, and their incredible contributions towards the business, licensing, and the wider world, to the methodology of the Smiley Creative team. It also showcases the wider work of their events, partner marketing, anniversary plans, campaigns, and Smiley Movement initiatives. 

Nicolas Loufrani, CEO of The Smiley Company said, “We’re absolutely thrilled to be launching our new B2B website. This is something that we’ve wanted to achieve for years, helping to promote our brands, and what The Smiley Company is capable of achieving. It’s an opportunity for people to understand what we do, and our truly unique offering for retailers, licensees, and other brands looking to work with us and create amazing products and experiences around the world.”. 

You can visit the website and discover why The Smiley Company has been at the forefront of licensing and consumer products for the last 50 years, and why it’s set up for more amazing success in the years to come.

As featured by LicenseGlobal.com. Read their full coverage of Smiley Launches B2B Website for Licensees & Retailers.

About The Smiley® Company:

The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.

Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972. 

Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.

In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.

Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.

Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.