17 June 2025
(June 17, 2025) Kid’s lifestyle brand dedicated to emotional expression, SmileyWorld® and Yoobi Global LLC, a mission-based brand creating fun, colorful, and premium quality kids school supplies, have collaborated on a new range, with the goal of bringing together two brands that celebrate positivity, creativity, and individuality in each and every school day. The collection is designed to empower each student to make their mark by helping them bring creativity to all parts of every class.
The collection, launching on June 17, 2025, features 44 products including pens, pencils, notebooks, pencil cases, keychains, stickers, activity sets, planners, binders, and lunch bags, available exclusively on Target.com and at Target stores nationwide. Aimed at inspiring Gen Z and Gen Alpha audiences to express themselves, the products feature Yoobi’s bold designs and SmileyWorld’s icons, ensuring that each and every child starts their day with a smile.
“We could all use a little more joy — and this exciting collaboration with SmileyWorld is guaranteed to bring big smiles and good vibes all around!” said Ido Leffler, co-founder and CEO of Yoobi. “Our purpose at Yoobi is to create fun and bright school supplies that make a big difference for kids in need. The new Yoobi and SmileyWorld line brings together iconic nostalgia and fun school essentials to inspire creativity and playfulness in the classroom and at home with our first ever decor and furnishing pieces.”
Janet Martin, CPO for Lifestyle Consumer Products at The Smiley Company, said, “We’re absolutely thrilled to have worked on a SmileyWorld collection with Yoobi to create high-quality school products that bring a smile to each and every child. We’re excited to see children across North America, celebrate their individuality and self-expression, something that is incredibly important to our SmileyWorld mission.”
Yoobi, renowned for its high-quality, functional, and design-forward supplies, donates an essential school item to a classroom in an underserved community with every qualifying purchase and will continue to do so for the entirety of the SmileyWorld collection, helping to spread smiles and support education in every community. To date, Yoobi has donated school supplies to kids in need for 11 years and counting with 96,965,016 products donated to over seven million children across the U.S.
The Yoobi and SmileyWorld collection will be available exclusively at Target stores across the U.S. and Canada and on Target.com. For more information, please visit Yoobi.com.
As featured by LicenseGlobal.com. Read their full coverage of SmileyWorld x Yoobi: Back-to-School for Target
About Yoobi
Yoobi is a mission driven school supplies brand with a BIG IMPACT. Yoobi prides themselves as leaders in trend and design. Yoobi’s exclusive give partner, Kids in Need Foundation, helps to find classrooms in need where 70% or more of students are eligible for free or reduced-price meals through the National School Lunch Program. For every qualifying item purchased, Yoobi donates a school supply item to a U.S. child in need. To date, Yoobi has donated more than 96 million essential school supplies to over 7 million students. Yoobi’s stationary and school supplies products are available at Target nationwide, Amazon, Yoobi.com, and additional retailers. For more information on the brand, mission, and products, please go to www.Yoobi.com, and follow them on Instagram and TikTok.
About SmileyWorld®
A brand owned by The Smiley Company. SmileyWorld is a market leader and the first lifestyle brand dedicated to emotional expression, The Original Smileys™ is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. With a comprehensive library of over 3,000 icons, SmileyWorld® is a treasure trove of emotional expression that embodies the spirit of the digital revolution.
Featuring four teams of passionate specialists, with specialist category-specific knowledge and bringing concrete brand values and creative expertise to everything we do, we help ambitious and authentic brands stand out from the competition. By adapting our message to your audience and providing exclusive concepts that keep you fresh and relevant, we can help you harness the power of the smile to lead the world toward a future we all want to be a part of.
In 2027, SmileyWorld will be celebrating 30 Years of Smileys, an anniversary celebrating the digital revolution and its part in showcasing emotional expression around the world. Find out more at www.thesmileycompany.com.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.