25 July 2025
Reiss and SmileyWorld® Launch Vibrant and Playful Tennis & Ibiza Inspired Fashion Collaborations for Kids
Contemporary fashion brand Reiss and globally loved lifestyle brand SmileyWorld® have come together for the first time to launch a bold, uplifting, and playful collection for kids aged 3-14. The partnership blends the premium quality, and sleek aesthetic of Reiss with SmileyWorld’s joyful energy delivering a collection that celebrates individuality, optimism, and smiles. Launching this summer, the collaboration features two edits, the Tennis Edit and the Ibiza Edit. Each is designed to spark creativity and confidence.
The Tennis Edit is a fresh take on classic sportswear with 18 distinct pieces that channel the vintage tennis vibe through a modern lens. Bringing playfulness, positivity and optimism to Reiss’ premium, modern childrenswear, the collection includes polos, dresses, t-shirts, shorts, sweatshirts, and jackets, combining knitted pieces and statement pieces with iconic SmileyWorld touches. Perfect for the kids with that sporty style while maintaining a chic edge.
The Ibiza Edit is inspired by the carefree spirit and sun-soaked energy of Ibiza. It offers 18 pieces that radiate positivity and personality. Featuring t-shirts, swimwear, dresses, cardigans, and more, the collection is a vibrant blend of bold colour, breathable comfort, and joyful design. It captures the essence of outdoor adventure and sunlit play, encouraging kids — whether age three or fourteen — to embrace curiosity, creativity, and the simple joy of being themselves.
Polly Wilson, Head of Childrenswear at Reiss, commented, “We’re delighted to collaborate with SmileyWorld and bring together their iconic positivity and creativity with the quality, style, and modernity our customers know and love. This partnership allows us to offer a playful, uplifting twist on our childrenswear range, while staying true to the Reiss aesthetic.”.
Ross Wilson, CPO for Fashion at SmileyWorld®, said, “We’re really excited about the collection with Reiss finally launching. This collaboration showcases two different styles that maintain SmileyWorld’s playful and positive icons, with Reiss’ premium aesthetic and quality.”.
The collection is available now at Reiss in-store and online, as well as Next.
About SmileyWorld®
A brand owned by The Smiley Company. SmileyWorld is a market leader and the first lifestyle brand dedicated to emotional expression, The Original Smileys™ is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. With a comprehensive library of over 3,000 icons, SmileyWorld® is a treasure trove of emotional expression that embodies the spirit of the digital revolution.
Featuring four teams of passionate specialists, with specialist category-specific knowledge and bringing concrete brand values and creative expertise to everything we do, we help ambitious and authentic brands stand out from the competition. By adapting our message to your audience and providing exclusive concepts that keep you fresh and relevant, we can help you harness the power of the smile to lead the world toward a future we all want to be a part of.
In 2027, SmileyWorld will be celebrating 30 Years of Smileys, an anniversary celebrating the digital revolution and its part in showcasing emotional expression around the world. Find out more at www.thesmileycompany.com.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.
As featured by TotalLicensing.com. Read their full coverage of the SmileyWorld x Reiss: Kids’ Tennis & Ibiza Collection