03/01/2024
[London, March 24] – Smiley, the iconic symbol of happiness, is thrilled to announce a delightful collaboration with Little Marc Jacobs, bringing forth a vibrant and playful collection designed exclusively for the youngest trendsetters. The fusion of Smiley’s positive energy and Little Marc Jacobs’ quaint charm has resulted in a captivating collection that exudes joy and style. The collaboration showcases an array of apparel and accessories that perfectly blend the signature elements of both brands. Key Highlights of the Collaboration: Playful Designs: The collection features playful and lively designs, capturing the essence of childhood joy with the iconic Smiley brand and Little Marc Jacobs’ creative flair. Quality Craftsmanship: Each piece in the collection reflects the commitment to quality craftsmanship synonymous with Little Marc Jacobs, ensuring both comfort and style for the little ones. Versatile Range: From casual everyday wear to statement pieces for special occasions, the collaboration offers a versatile range of clothing and accessories for children. Expressive Colours: Vibrant and expressive colours dominate the collection, adding an extra layer of fun and excitement to children’s wardrobes. “We are thrilled to join hands with Little Marc Jacobs for this exciting collaboration. Bringing together the iconic Smiley with the imaginative world of Little Marc Jacobs has resulted in a collection that not only reflects our commitment to spreading joy but also celebrates the creativity of childhood,” said Ross Wilson, Chief Product Officer – Fashion at The Smiley Company. The Smiley x Little Marc Jacobs collection will be available for purchase at 261 wholesalers & retailers globally, online platforms, and exclusive brand stores starting 14 March 2024. Stay tuned for an immersive experience that combines fashion, joy, and the spirit of childhood.