3 January 2024
SmileyWorldⓇ and Little Marc Jacobs Unveil a Playful Collaboration for Kids’ Fashion
[London, March 24] – Smiley, the iconic symbol of happiness, is thrilled to announce a delightful collaboration with Little Marc Jacobs, bringing forth a vibrant and playful collection designed exclusively for the youngest trendsetters.
The fusion of Smiley’s positive energy and Little Marc Jacobs’ quaint charm has resulted in a captivating collection that exudes joy and style. The collaboration showcases an array of apparel and accessories that perfectly blend the signature elements of both brands.
Key Highlights of the Collaboration:
Playful Designs: The collection features playful and lively designs, capturing the essence of childhood joy with the iconic Smiley brand and Little Marc Jacobs’ creative flair.
Quality Craftsmanship: Each piece in the collection reflects the commitment to quality craftsmanship synonymous with Little Marc Jacobs, ensuring both comfort and style for the little ones.
Versatile Range: From casual everyday wear to statement pieces for special occasions, the collaboration offers a versatile range of clothing and accessories for children.
Expressive Colours: Vibrant and expressive colours dominate the collection, adding an extra layer of fun and excitement to children’s wardrobes.
“We are thrilled to join hands with Little Marc Jacobs for this exciting collaboration. Bringing together the iconic Smiley with the imaginative world of Little Marc Jacobs has resulted in a collection that not only reflects our commitment to spreading joy but also celebrates the creativity of childhood,” said Ross Wilson, Chief Product Officer – Fashion at The Smiley Company.
The Smiley x Little Marc Jacobs collection will be available for purchase at 261 wholesalers & retailers globally, online platforms, and exclusive brand stores starting 14 March 2024. Stay tuned for an immersive experience that combines fashion, joy, and the spirit of childhood.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Baseball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.