6 January 2020
RUBIK’S SIGNS NEW DEAL WITH SPIN MASTER FOR CO-BRAND WITH PERPLEXUS PUZZLES
New York, 6th January 2020
New York, NY – In a new deal brokered by The Smiley Company, master licensee for the world-famous Rubik’s Cube, Rubik’s will team up with Spin Master Corp.’s (TSX:TOY) Perplexus Puzzle brand to create a new twist on one of the world’s best-selling toys.
Together they will develop a co-branded Rubik’s x Perplexus range, which will feature 3-D ball-in-a-maze puzzle and labyrinth toy. By twisting and turning the cube, players attempt to manoeuver a small steel ball through an intricate maze composed of a number of steps along narrow plastic tracks. The result creates the ultimate Rubik’s Cube puzzle and maze, adding in another level of fun and making the Cube even more challenging than ever before.
Speaking about the new launch, Lori Heiss-Tiplady, VP Brand Strategy at The Smiley Company, said: “Perplexus has become famous for its ingenious sculptural designs and various levels of challenge. These values are perfectly aligned with those that have made the Rubik’s Cube the best-selling toy in history. We are committed to extending the brain-boosting credentials of the Rubik’s brand by partnering with world-class companies, like Spin Master, who share our goal of nurturing smarter future generations through products that help to learn, boost intelligence and evolve Rubik’s STEM accreditation status.”
“Collaborating with such an iconic toy like Rubik’s Cube is a unique opportunity to expand the fun and challenge of the Perplexus play experience,” said Elizabeth LoVecchio, VP of Marketing, Spin Master Games. “Perplexus is already captivating minds, both young and old, and we are excited to work together with The Smiley Company to expand the popular line and further push the boundaries of fun and innovation.” “
Perfect for giving kids a head start on STEM without a screen, the range of new games is currently in development with the first product set for launch in Spring 2020 and additional toys earmarked to roll out soon after.
The Smiley Company, the master licensee for the Rubik’s Cube, has grown the Rubik’s brand into a host of new categories and products that blend art with intelligence and mind-bending play.
Drawing on Rubik’s iconic rich heritage and retro gaming and geek culture, Smiley’s studio designs best-selling Rubik’s products for leading brands, licensees and retailers around the world, including apparel, back to school, gift, live events, promotions, and publishing.
‘Play Smart’ Rubik cube’s smarter education product lines are dedicated to honing intelligence and fuelling brain development. Rubik’s, a STEM accredited brand, committed to helping people fuel their brains, through a range of new products that help shape a smarter future.
ABOUT SPIN MASTER
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs®, and PAW Patrol®. Since 2000, Spin Master has received 110 TIA Toy of The Year (TOTY) nominations with 30 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year. To date, Spin Master has produced nine television series, including the relaunched Bakugan: Battle Planet and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,800 people in countries around the world including Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam, and Australia.
As featured by ToyWorld.com. Read their full coverage of the Rubik’s x Perplexus: 3D Maze Puzzle