18 February 2025
ADIDAS UNVEILS DEBUT COLLABORATION WITH SMILEY® ORIGINALS AND SMILEYWORLD®
Herzogenaurach, Germany, 18 February 2025: Today, adidas and The Smiley® Company unite for the first time, through a collaboration that celebrates optimistic expression and the power of passing on positivity; encouraging joy as an essential part of everyday life and style. Told across two collections that feature both apparel and accessories – this is a fun, bold new chapter in sportswear, presented by two icons of style.
The adidas Originals and Smiley Originals, created for adults, and SmileyWorld collection created for kids – reinvents classic styles with bold creativity. Highlighting the idea that ‘nothing is more original than your smile’, many pieces feature a special adidas trefoil – reimagined as a Smiley icon – for an iconic and cheerful touch. Blending shades of black, white and striking Smiley yellow, the collection launches with comfy fits including a hoodie and coach jacket for kids, and a T-shirt and classic loose trackpant for adults.
Meanwhile, the adidas and SmileyWorld Sportswear Collection – exclusively for kids – aims to motivate the next generation to share the power of a smile whilst being active. The collection combines playful pastel tones and vibrant graphics, including an exclusive Smiley logo integrated into classic adidas branding. Hero pieces such as training T-shirts, hoodies, and pants offer bold, joyful designs, empowering confidence and happiness.
adidas, said: “Collaborating with Smiley feels like a natural partnership, with both brands rooted in the shared values – championing true originality through sport, community and authenticity. This collaboration is about more than just style. Together, we aim to uplift all generations to go into the world and spread a smile, wherever they go.”
Nicolas Loufrani, CEO at The Smiley Company, said: “The original Smiley logo and the Adidas trefoil and three stripes are some of the most iconic and famous logos in the world. It has always been my dream to bring them together and create an exclusive collection with a brand I love so much. I am really thrilled to see the result.”. The new adidas x Smiley collections is available now on adidas.com and in selected stores.
The new adidas x Smiley collections is available now on adidas.com and in selected stores.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 59,000 people across the globe and generated sales of €21.4 billion in 2023.
For more information, please visit www.adidas-Group.com.
About The Smiley® Company
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings including Smiley, SmileyWorld, S.W.Smiley, Mini Smiley and more.
Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market Studios, who produce the Market Smiley Basketball – a cultural icon.
As featured by LicenseGlobal.com. Read their full coverage of the Adidas x Smiley Originals & SmileyWorld Collection.