07/04/2026
April 7, 2026 – LOS ANGELES, CA — Following the successful debut of the Thousand Next Youth Collection, Thousand® and SmileyWorld® are proud to announce a new collaboration that brings a bold, expressive lens to youth safety. Launched for the Spring/Summer 2026 season, this limited-edition drop is a partnership between high-performance safety and the globally recognized language of optimism and self-expression. Designed specifically for kids aged 11-16, the collection acknowledges that for today’s youth, bikes, skateboards, and scooters are more than transportation, they are tools for independence. The collaboration brings together two brands rooted in the truths that style is a powerful motivator and individuality is a moving target. The collection features two unique helmets built around themes of distortion, motion, and shifting perception. The design language mirrors the fluid way young riders explore their identities in real-time. Graphics utilize motion-blur aesthetics and distorted SmileyWorld icons, capturing the “vibe” of the street while maintaining a sophisticated, streetwear-coded edge. “Having a creative partner whose expertise is in adolescent self-expression has been an energizing force for our team,” said Thousand’s founder Gloria Hwang. “Our community of parents will now have unique, personality-driven helmet options that are not only eye-catching, but that capture the essence of their teen’s next chapter of increased independence and creative style.”. “Partnering with Thousand allows us to bring SmileyWorld’s legacy of optimism to a new generation of riders. This collection turns safety into a tool for self-expression, capturing the energy and shifting perceptions of youth culture in motion,” said Janet Martin, Chief Product Officer for Lifestyle Consumer Products, The Smiley Company. The Thousand Next & SmileyWorld® collection will be available online and at select global retailers starting Spring 2026.