19 January 2026
FEEL THE POWER OF POSITIVITY!
Mood-boosting beauty packed with joyful colour.
(London, 19th January 2026) Revolution Beauty is excited to launch the Revolution | S.W.Smiley collection – a joy-filled beauty collaboration designed to celebrate positivity, fun, and fearless self-expression through makeup and skincare.
Bursting with fresh colour and multi-dimensional, mood-boosting formulas, the collection is inspired by the happiest face around. With soft-touch, sensorial packaging and joyful textures, it invites beauty lovers to play, experiment, and express themselves freely. Each product is powered by positivity and enriched with skin-loving ingredients to ensure feel-good beauty that looks as good as it feels.
The 19-piece Revolution | S.W.Smiley collection launches with retail prices starting from just £5.00 and is available in the United Kingdom and Ireland online at revolutionbeauty.com and TikTok Shop. In Europe, it is available in-store at DM Germany, OVS, and Albert Roger, as well as online at revolutionbeauty.com and Zalando.
Revolution | S.W.Smiley Happy Pout Lip Gloss
Smile brighter with every swipe thanks to the Revolution | S.W.Smiley Happy Pout Lip Gloss (£6.99/€7.99 each). This ultra-light, non-sticky gloss delivers all-day shine with a smooth, high-gloss finish, keeping lips soft, glowing and happy with every application. Wear alone for instant shimmer and hydration, or layer over your favourite lipstick as a glossy topper for extra smile-worthy impact. Choose from three joy-filled shades: Pink Bliss, a soft sweet pink with a happy shimmer; Stellar Shine, a holographic gloss with iridescent, multi-dimensional sparkle; or Sunbeam, a warm golden gloss for a radiant, sun-kissed glow.
Revolution | S.W.Smiley Sunshine Glow Baking Powder
Glow like sunshine and smile about it with the Revolution | S.W.Smiley Sunshine Glow Baking Powder (£7.99/€8.99). This ultra-soft, finely milled powder sets makeup seamlessly without caking, delivering smooth, sun-kissed perfection with every sweep. Infused with light-reflecting shimmer and banana-inspired tones, it brightens the complexion while boosting your natural glow. Use as the final step to bake, set and refresh throughout the day – because radiant skin always puts a smile on your face.
Revolution | S.W.Smiley Dazzle Pop Mascara
For lashes that sparkle and stand out, reach for the Revolution | S.W.Smiley Dazzle Pop Mascara (£5.99/€6.99). This blue, multi-dimensional shimmer mascara delivers a bold, glittering finish that instantly makes eyes pop. Lightweight and buildable, it layers effortlessly from soft twinkle to high-impact shine, with longlasting wear and no mess, smudging or heaviness. Wear alone for a subtle sparkle or layer over your favourite mascara to let happy lashes truly steal the spotlight. (curelty free, not vegan).
Revolution | S.W.Smiley Happy Fix Fixing Mist
Lock in your look with a smile with the Revolution | S.W.Smiley Happy Fix Fixing Mist (£11.99/€12.99). This weightless, non-sticky spray instantly sets makeup in place with an ultra-matte, shine-free finish that lasts all day. Enriched with skinloving Aloe Vera and Vitamin E, it helps moisturise, soothe and protect while you wear. Designed to work seamlessly over liquid, cream and powder products, it delivers smooth, airbrushed skin with just a few spritzes – no touch-ups needed.
Revolution | S.W.Smiley Jolly Lip & Cheek Blush Balm
Custom colour, just for your smile with the Revolution | S.W.Smiley Jolly Lip & Cheek Blush Balm (£6.99/€7.99). This clever multi-use balm transforms from clear into a personalised pink shade, adapting to your skin’s natural pH for a smileyperfect flush on every skin tone. Lightweight and buildable, the dewy formula melts seamlessly into lips and cheeks for a fresh, glowing finish. Swipe, blend and layer to suit your mood – because happy colour should always be made your way.
Revolution | S.W.Smiley Dream in Colour Shadow Palette
Make your eyes smile with the Revolution | S.W.Smiley Dream in Colour Shadow Palette (£9.99/€10.99). Lift the playful, squishy smiley lid to reveal eight versatile shades in a mix of matte, shimmer and metallic finishes, perfect for creating everything from soft daytime glow to bold, party-ready looks. Featuring smooth formulas that glide on effortlessly and blend with ease, this palette is designed for buildable intensity and endless creativity. Mix, match and layer your way to happy, smiley eyes wherever you go.
Revolution | S.W.Smiley On Cloud Nine Brush Set
Swipe, blend and float on cloud nine with the Revolution | S.W.Smiley On Cloud Nine Brush Set (£14.99/€15.99). This dreamy trio includes a blush/bronzer brush, eyeshadow brush and an angled brush with a spoolie end – everything you need to create a flawless, smiley-approved look. Featuring super-soft, high-quality bristles, each brush delivers smooth, airy and effortless application. Finished with a cute, travel-friendly bag, it’s perfect for on-the-go glam and pairs seamlessly with the Revolution x S.W. Smiley Dream In Colour Eyeshadow Palette for a truly dreamy beauty experience.
Revolution | S.W.Smiley Bouncy Blender
Bounce into flawless skin with a smile with the Revolution | S.W.Smiley Bouncy Blender (£5.99/€6.99). Featuring a marshmallow-soft texture, this makeup sponge effortlessly blends liquid and cream products for a smooth, streak-free, airbrushed finish every time. Designed for comfort and control, it delivers flawless-looking results with every bounce and is finished with a special antibacterial coating to help prevent bacterial growth. Because happy blending is the key to a flawless complexion.
Revolution | S.W.Smiley Winky Flick Double-Ended Eyeliner
Define, stamp and be creative with the Revolution | S.W.Smiley Winky Flick Double-Ended Eyeliner (£7.99/€8.99). One end features a precise, ultra-black felt-tip for crisp lines and bold definition, while the other end boasts a playful smiley face stamp for instant fun. Perfect for festivals, nights out, or adding a cheeky twist to your everyday look, this double-ended liner makes it easy to mix precision with creativity in one swipe.
Revolution | S.W.Smiley Mood Boost Gift Set
The Revolution | S.W.Smiley Mood Boost Gift Set (£20.00/€20.99) is your ultimate happiness-in-a-tin. Packed with colour, shimmer and interactive makeup, this set includes a Happy Pout Lip Gloss in Pink Bliss, Dream In Colour Shadow Palette, and Jolly Lip & Cheek Blush Balm to instantly lift your mood. Housed in a reusable Smiley tin for easy storage and on-the-go fun, it’s tactile, confidence-boosting, and perfect for gifting—or treating yourself. Brighten your day one swipe at a time and let your smile shine!
Revolution | S.W.Smiley Sweet Lips Lip Care Duo Gift Set
The Revolution | S.W.Smiley Sweet Lips Duo Gift Set (£10.00/€11.99) is your lipcare must-have for irresistibly soft, smooth lips. Featuring a vanilla-scented lip scrub to gently exfoliate and buff away dry skin, followed by the Vanilla Mochi Hydrating Lip Balm, this duo leaves lips feeling instantly softer, nourished and deeply hydrated. Enriched with skin-loving Squalene, Shea Butter and Vitamin E, the soothing formulas melt effortlessly into lips for lasting comfort and care. Because sweet, healthy lips always make you smile brighter.
Revolution | S.W.Smiley Happy Dots Hydrocolloid Spot Patches and Case
Patch your spots with a smile with the Revolution | S.W.Smiley Happy Dots Hydrocolloid Spot Patches and Case (£12.00/€12.99). These smiley-shaped patches help protect blemishes from bacteria while visibly reducing inflammation and redness in as little as four hours. Infused with salicylic acid, they work to exfoliate, unclog pores and absorb excess oil, all while discouraging skin picking and staying firmly in place. Complete with a reusable green mirrored compact for easy storage and on-the-go application, they make caring for your skin feel confident, effective and seriously cute.
Revolution | S.W.Smiley Hydro Happy Hydrocolloid Nose Strips
Banish blackheads and smile while you do it with the Revolution | S.W.Smiley Hydro Happy Hydrocolloid Nose Strips (£12.00/€12.99). These fun, peel-away strips flex to fit the nose perfectly, absorbing excess oil while helping to soothe skin and visibly reduce the appearance of pores and blemishes. Infused with a powerful trio of salicylic acid, azelaic acid and ecotoin, they work overnight to clear, calm and protect the skin. Each pack includes eight hydrocolloid strips, making targeted skincare feel effective, confidence-boosting and seriously cute.
Revolution | S.W.Smiley Don’t Burst My Bubble Bubbling Mask
Bubble up some fun while you cleanse with the Revolution | S.W.Smiley Don’t Burst My Bubble Bubbling Mask (£10.00/€10.99). This playful mask applies as a smooth cream before magically bubbling into a foamy, selfie-ready cleanse. Infused with Kaolin Clay to absorb excess oil, Niacinamide to help minimise the appearance of pores and even skin tone, and Allantoin to soothe and soften, the formula lifts dirt and impurities while leaving skin refreshed and happy. Because self-care should always make you smile.
Revolution | S.W.Smiley Skin Toiletry Bag
Store your skincare with a smile with the Revolution | S.W.Smiley Toiletry Bag (£10.00/€10.99). Packed with personality and designed to brighten your daily routine, this cheerful bag is perfect for keeping all your favourite skincare essentials organised. Ideal for festivals, trips or your vanity at home, it’s the feelgood accessory guaranteed to make you smile every time you reach for it.
Revolution | S.W.Smiley Cloud Wrap Fluffy Skincare Headband
Wrap your routine in clouds and smiles with the Revolution | S.W.Smiley Cloud Wrap Fluffy Skincare Headband (£6.00/€6.99). Cute, comfy and totally practical, this super-soft, elasticated headband keeps hair securely out of your face during skincare, makeup and self-care moments. Finished with an iconic Smiley face and made from 100% recycled materials, it delivers feel-good vibes while caring for you—and the planet.
Revolution | S.W.Smiley Pout Pal Kiss Stick
Hydrate your smile with the Smiley Pout Pal thanks to the Revolution | S.W.Smiley Pout Pal Kiss Stick Lip Balm (£5.00/€5.99). This cute, pocket-sized balm delivers instant hydration with a vanilla-scented, melt-in formula that leaves lips feeling nourished, soothed and super soft. Enriched with skin-loving Squalene, Shea Butter and Vitamin E, it helps replenish dry, chapped lips while providing a smooth, comfortable finish. Perfect for on-the-go moisture, it’s the feel-good essential your lips will love to smile in.
All products are cruelty-free!
ABOUT REVOLUTION BEAUTY // FOLLOW US @MAKEUPREVOLUTION
Revolution Beauty is a British-based cosmetics company available in over 75 countries worldwide. Established in 2014, Revolution Beauty exists to make amazing quality cosmetics, affordable for all. Revolution celebrates diversity and is proud to have a Zero Skin Retouch policy across all assets and marketing. Revolution is 93% vegan (and growing), all their products are PETA-certified cruelty-free, Revolution has never tested on animals.
About S.W.Smiley®
Introducing S.W. Smiley, a dynamic fusion of raw attitude and edgy style inspired by the underground subcultures of the global streetwear scene. S.W. Smiley breaks free from conventional norms, embracing the rebellious spirit of emerging tribes and diverse cultural influences.
With its unapologetic flair and gritty aesthetic, S.W. Smiley is more than just a brand—it’s a revolution. It embodies the raw energy and irreverent charm of the streets, channeling the defiance of global subcultures into every stitch and detail.
Step into the world of S.W. Smiley and unleash your inner rebel. From minimalist designs to bold graphics and eclectic prints, S.W. Smiley invites you to defy expectations and stand out from the crowd. It’s about pushing boundaries, breaking rules, and embracing the power of self-expression without compromise.
Partnering with S.W. Smiley means embracing the pulse of the underground scene and tapping into a culture where authenticity reigns supreme. Align your brand with the raw edge of S.W. Smiley and elevate your product offerings to new heights of coolness and street cred. Experience the raw energy and unbridled attitude of S.W. Smiley. Join us on a journey where style is a statement, and conformity is a thing of the past. Dare to be different. Dare to be bold. Dare to be S.W. Smiley.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous brand of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Baseball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.
As featured by LicensingMagazine.com. Read their full coverage of the S.W.Smiley x Revolution Beauty: Makeup Collection.