1 June 2024
Samii Ryan is excited to announce the launch of their new Spring/Summer collection, celebrating the enduring collaboration with Smiley® through the vibrant Smiley x Samii Ryan capsule collection. This collection highlights the seamless integration of Smiley’s iconic positivity into Samii Ryan’s chic designs.
Celebrate the Evergreen Collaboration!
The partnership between Samii Ryan and Smiley® is evergreen and continues to grow season on season. The new collection perfectly aligns with the shared values of Samii Ryan and Smiley®, blending subtle yet vibrant colours with signature elements that reflect both brands’ ethos. Designed to capture the essence of spring through to summer, the collection features a range of stylish, comfortable, and versatile pieces perfect for any summer occasion.
Key Features of the Collection:
Summer is right around the corner, it’s Samiii Ryan’s favourite season to dress for. The Blissful Summer collection embodied everything she loves to wear in the Summertime including lightweight knits, bikinis, tees, and cosy sweat short sets. You’re going to LOVE these pieces. And the best part? They exude happiness with the addition of the iconic Smiley brand.
“We are thrilled to continue our collaboration with Smiley® and bring a touch of positivity and joy to our new collection. The Smiley x Samii Ryan capsule captures the spirit of summer and our commitment to creating stylish and comfortable clothing for all. We see Smiley as a staple in our capsule collections and are excited for AW25” — Samii Ryan, Founder and Designer at Samii Ryan
What can you expect from the collection?
This Summer, we bring a burst of colour with eye-catching prints and bold hues. From smiley face patterns to chenille patches, each piece is designed to make a statement and spread happiness. The collection features a range of tops, bikinis, and sweats in a pastel palette that simply screams fun.
Okay I had to bring back the iconic micro bikini with the halter tie and classic bottoms. The bikini is the perfect shade of bright yellow with the simplest smiley face on the top. The bottoms are so comfortable and you can feel confident knowing your tan lines will be minimal with this set.
For those laid-back summer days, the collection includes a variety of casual matching tops and shorts. The sets have cute smiley face details and airy fabric, perfect for throwing on when you don’t want to put all of the effort into creating a complete outfit. These sets are my go-to for the season.
One of our best selling styles is back but this time in green! The Smiley Chenille set was so popular we knew we had to bring it back for those cold Summer nights and in a lighter colour palette you guys have been asking for. Believe me, you’re going to love it.
“Our partnership with Samii Ryan has been a remarkable journey of creativity and shared values. This latest collection beautifully exemplifies the synergy between our brands, and we are excited to see it bring smiles and positivity to people.” — Ross Wilson, Chief Product Officer – Fashion, The Smiley Company.
Availability:
The Smiley x Samii Ryan Spring/Summer collection is available now. Shop the collection online at bysamiiryan.com and in selected department stores and retailers.
Embrace the Warmth and Style of the Season with Samii Ryan’s New Collection! 🌞
About Samii Ryan
Samii Ryan believes in the importance of imagination and creativity. Through pastel colours, fun graphics, and memorable characters, Samii Ryan brings people back to their childhood. The brand ethos is centred on kindness, positivity, and self-love, while making fashion accessible and approachable to everyone.
Over the years, Samii Ryan has collaborated with like-minded partners such as Smiley, Care Bears, Strawberry Shortcake, The Hundreds, Sneaker Politics, SUPRA Footwear, and female artists like Dessie Jackson and Esther Kim. The brand has been spotted on celebrities and trendsetters such as Hailey Bieber, Chiara Ferragni, Halsey, Saweetie, Karol G, Lil Nas X, and Noah Cyrus. By Samii Ryan is currently stocked across the US, including major retailers such as Revolve. In the past 18 months, the brand has sold over 200,000 t-shirts, sweatpants, and hoodies.
SAMII RYAN
Founder, CEO, Samii Ryan
Samii Ryan’s career in fashion began when she started selling earrings at concerts to help pay for school. Her breakout moment came at 19 years old when singer Ke$ha credited Ryan as the designer of her earrings. Shortly after, the collection was being sold at Nordstrom.
In 2013, Samii moved to Los Angeles, where she met her now fiancé and business partner, Evan. Together, they decided to create apparel, and By Samii Ryan was officially launched in 2017.
Growing up in the ’90s and early 2000s, Samii has long been inspired by the styles and graphics of those times. The brand playfully incorporates graphics and references from toys, commercials, and movies in its collections.
Samii was named one of Forbes 30 Under 30 in 2021 as one of the top young entrepreneurs in Art & Style.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.