06/01/2024
Samii Ryan is excited to announce the launch of their new Spring/Summer collection, celebrating the enduring collaboration with Smiley® through the vibrant Smiley x Samii Ryan capsule collection. This collection highlights the seamless integration of Smiley’s iconic positivity into Samii Ryan’s chic designs. Celebrate the Evergreen Collaboration! The partnership between Samii Ryan and Smiley® is evergreen and continues to grow season on season. The new collection perfectly aligns with the shared values of Samii Ryan and Smiley®, blending subtle yet vibrant colours with signature elements that reflect both brands’ ethos. Designed to capture the essence of spring through to summer, the collection features a range of stylish, comfortable, and versatile pieces perfect for any summer occasion. Key Features of the Collection: Summer is right around the corner, it’s Samiii Ryan’s favourite season to dress for. The Blissful Summer collection embodied everything she loves to wear in the Summertime including lightweight knits, bikinis, tees, and cosy sweat short sets. You’re going to LOVE these pieces. And the best part? They exude happiness with the addition of the iconic Smiley brand. “We are thrilled to continue our collaboration with Smiley® and bring a touch of positivity and joy to our new collection. The Smiley x Samii Ryan capsule captures the spirit of summer and our commitment to creating stylish and comfortable clothing for all. We see Smiley as a staple in our capsule collections and are excited for AW25” — Samii Ryan, Founder and Designer at Samii Ryan. What can you expect from the collection? Vibrant Colors and Bold Prints: This Summer, we bring a burst of colour with eye-catching prints and bold hues. From smiley face patterns to chenille patches, each piece is designed to make a statement and spread happiness. The collection features a range of tops, bikinis, and sweats in a pastel palette that simply screams fun. Stylish Swimwear: Okay I had to bring back the iconic micro bikini with the halter tie and classic bottoms. The bikini is the perfect shade of bright yellow with the simplest smiley face on the top. The bottoms are so comfortable and you can feel confident knowing your tan lines will be minimal with this set. Lightweight Tees and Shorts: For those laid-back summer days, the collection includes a variety of casual matching tops and shorts. The sets have cute smiley face details and airy fabric, perfect for throwing on when you don’t want to put all of the effort into creating a complete outfit. These sets are my go-to for the season. Hoodies and Sweat Shorts: One of our best selling styles is back but this time in green! The Smiley Chenille set was so popular we knew we had to bring it back for those cold Summer nights and in a lighter colour palette you guys have been asking for. Believe me, you’re going to love it. “Our partnership with Samii Ryan has been a remarkable journey of creativity and shared values. This latest collection beautifully exemplifies the synergy between our brands, and we are excited to see it bring smiles and positivity to people.” — Ross Wilson, Chief Product Officer – Fashion, The Smiley Company. Availability: The Smiley x Samii Ryan Spring/Summer collection is available now. Shop the collection online at bysamiiryan.com and in selected department stores and retailers. Embrace the Warmth and Style of the Season with Samii Ryan’s New Collection!