29 July 2025
SmileyWorld & Pilot Come Together with Invitation to Write Happier with New G2 Range
Iconic kids lifestyle brand SmileyWorld and premium stationery brand PILOT have come together for a new range of G2 gel pens, as they invite consumers to “Write Happier with G2”. The product features the world famous icons of SmileyWorld, allowing writers, creatives, and artists to showcase their emotions as they express themselves.
The pens, which feature a range of Pilot’s unique features, come in either black or multi-colour packs, are super smooth & quick drying due to Pilot’s unique gel ink formula, a comfortable rubber grip, and the option to refill the ink for continued use. This collaboration between Pilot and SmileyWorld is a perfect collaboration between two brands, where creativity and the freedom of expression has always been at their hearts.
Janet Martin, Chief Product Officer at The Smiley Company, said, “We’re excited to launch this new SmileyWorld pen collection with Pilot. As one of the premium pen companies, their mission is close to our own, to allow consumers to truly express themselves through writing, whether this is at school, home, or wherever.”
Since its inception in 1997, SmileyWorld has remained the first lifestyle brand dedicated to emotional expression, with a universe of thousands of unique icons that provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. The brand has since developed into a global kids and family brand, celebrating individuality. In 2027, SmileyWorld will be celebrating 30 Years of Smileys, inviting brands, creators, and changemakers to “Express Your World”.
The collection will be available at Amazon and Office Depot in Fall 2025.
As featured by StationeryNews.net. Read their full coverage of the SmileyWorld x Pilot: G2 Gel Pen Range
About SmileyWorld®
A brand owned by The Smiley Company. SmileyWorld is a market leader and the first lifestyle brand dedicated to emotional expression, The Original Smileys™ is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. With a comprehensive library of over 3,000 icons, SmileyWorld® is a treasure trove of emotional expression that embodies the spirit of the digital revolution.
Featuring four teams of passionate specialists, with specialist category-specific knowledge and bringing concrete brand values and creative expertise to everything we do, we help ambitious and authentic brands stand out from the competition. By adapting our message to your audience and providing exclusive concepts that keep you fresh and relevant, we can help you harness the power of the smile to lead the world toward a future we all want to be a part of.
In 2027, SmileyWorld will be celebrating 30 Years of Smileys, an anniversary celebrating the digital revolution and its part in showcasing emotional expression around the world. Find out more at www.thesmileycompany.com.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.