PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.

Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.

Our Press Releases

1 January 2025

Smiley x Ryuji Kamiyama: Beijing Art Exhibition

16 December 2024

Smiley x Brodie: Fall/Winter Cashmere Collection

13 December 2024

SmileyWorld x Budgy Smuggler: Swimwear Collection

23 November 2024

Smiley x Sackcloth & Ashes: Bloom Blanket Collection

20 November 2024

SmileyWorld x Crocs: Classic Clog Collection

20 November 2024

Smiley Opens Three Pop-Up Stores in Thailand

3 September 2024

SmileyWorld x Modibodi: Self Love Club Collection

1 September 2024

S.W.Smiley x Balenciaga: ‘How Are You Feeling Today?’

16 July 2024

Smiley x Market x Akila: Sunglasses Collection

9 September 2024

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

PR Newswire

9 September 2024

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

Morningstar

9 September 2024

SmileyWorld®: ‘Shein Launches Budget SmileyWorld Accessories and Home Line’

Fashion Network

9 September 2024

SmileyWorld®: ‘Celebrate Positivity This Fall With SmileyWorld®️ X Shein Collab’

Bustle

9 September 2024

SmileyWorld®: ‘Shein X SmileyWorld Reveal Collaboration’

License Global

9 September 2024

Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab

Yahoo

5 September 2024

Smiley® featured in ‘Rave Champion Sam Divine Talks Smiley Collaboration, Career Highs & the Joy of Daytime Partying’

Complex UK

30 August 2024

Smiley®: ‘Smiley Debuts Undiz Collab, Puts Heavy Point of Sale Backing Behind Collection’

Fashion Network

27 August 2024

Smiley®: ‘Cardholder: Space-Grade Aluminum Smart Wallet by Ekster X Smiley on Gadget Flow’

The Gadget Flow

Featured Coverage

The Guardian

Fifty Years and $500m: The Happy Business of the Smiley Symbol

The Standard

The Smiley Way to a £500 Million Business

AdAge

How Smiley's "Defiant Optimism" Helps Brands Emerge From Dark Times

Forbes

Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday

Creative Review

How The Smiley Made Happiness Cool

TimeOut

What's The Deal With... Smiley

Wall Street Journal

The Shockingly Large Business Behind The Iconic Smiley Face

The Drum

The Story of The Smiley Company

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Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

Our Press Releases

Smiley x Ryuji Kamiyama: Beijing Art Exhibition

Smiley x Brodie: Fall/Winter Cashmere Collection

SmileyWorld x Budgy Smuggler: Swimwear Collection

Smiley x Sackcloth & Ashes: Bloom Blanket Collection

SmileyWorld x Crocs: Classic Clog Collection

Smiley Opens Three Pop-Up Stores in Thailand

SmileyWorld x Modibodi: Self Love Club Collection

S.W.Smiley x Balenciaga: ‘How Are You Feeling Today?’

Smiley x Market x Akila: Sunglasses Collection

Our Press Clippings

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

SmileyWorld®: ‘Shein Launches Budget SmileyWorld Accessories and Home Line’

SmileyWorld®: ‘Celebrate Positivity This Fall With SmileyWorld®️ X Shein Collab’

SmileyWorld®: ‘Shein X SmileyWorld Reveal Collaboration’

Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab

Smiley® featured in ‘Rave Champion Sam Divine Talks Smiley Collaboration, Career Highs & the Joy of Daytime Partying’

Smiley®: ‘Smiley Debuts Undiz Collab, Puts Heavy Point of Sale Backing Behind Collection’

Smiley®: ‘Cardholder: Space-Grade Aluminum Smart Wallet by Ekster X Smiley on Gadget Flow’

Featured Coverage