PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.

Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.

Our Press Releases

19 November 2019

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

7 November 2019

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

30 October 2019

SmileyWorld x Benetton: Kids’ AW19 Collection

23 October 2019

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

9 October 2019

Smiley x Ellesse: SS20 Athleisure Capsule

2 October 2019

SmileyWorld x Rabbids: Ubisoft Mash-Up

30 September 2019

Rubik’s x PUMA: Fall 2019 Collection

30 August 2019

Rubik’s Mall Activation at City Centre Malls, UAE

18 April 2019

SmileyWorld x de-Kryptic: Augmented Reality Apparel

9 September 2024

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

PR Newswire

9 September 2024

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

Morningstar

9 September 2024

SmileyWorld®: ‘Shein Launches Budget SmileyWorld Accessories and Home Line’

Fashion Network

9 September 2024

SmileyWorld®: ‘Celebrate Positivity This Fall With SmileyWorld®️ X Shein Collab’

Bustle

9 September 2024

SmileyWorld®: ‘Shein X SmileyWorld Reveal Collaboration’

License Global

9 September 2024

Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab

Yahoo

5 September 2024

Smiley® featured in ‘Rave Champion Sam Divine Talks Smiley Collaboration, Career Highs & the Joy of Daytime Partying’

Complex UK

30 August 2024

Smiley®: ‘Smiley Debuts Undiz Collab, Puts Heavy Point of Sale Backing Behind Collection’

Fashion Network

27 August 2024

Smiley®: ‘Cardholder: Space-Grade Aluminum Smart Wallet by Ekster X Smiley on Gadget Flow’

The Gadget Flow

Featured Coverage

The Guardian

Fifty Years and $500m: The Happy Business of the Smiley Symbol

The Standard

The Smiley Way to a £500 Million Business

AdAge

How Smiley's "Defiant Optimism" Helps Brands Emerge From Dark Times

Forbes

Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday

Creative Review

How The Smiley Made Happiness Cool

TimeOut

What's The Deal With... Smiley

Wall Street Journal

The Shockingly Large Business Behind The Iconic Smiley Face

The Drum

The Story of The Smiley Company

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Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

Our Press Releases

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

SmileyWorld x Benetton: Kids’ AW19 Collection

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

Smiley x Ellesse: SS20 Athleisure Capsule

SmileyWorld x Rabbids: Ubisoft Mash-Up

Rubik’s x PUMA: Fall 2019 Collection

Rubik’s Mall Activation at City Centre Malls, UAE

SmileyWorld x de-Kryptic: Augmented Reality Apparel

Our Press Clippings

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

SmileyWorld®: ‘Bring Happiness Home With the Shein X SmileyWorld® Collection’

SmileyWorld®: ‘Shein Launches Budget SmileyWorld Accessories and Home Line’

SmileyWorld®: ‘Celebrate Positivity This Fall With SmileyWorld®️ X Shein Collab’

SmileyWorld®: ‘Shein X SmileyWorld Reveal Collaboration’

Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab

Smiley® featured in ‘Rave Champion Sam Divine Talks Smiley Collaboration, Career Highs & the Joy of Daytime Partying’

Smiley®: ‘Smiley Debuts Undiz Collab, Puts Heavy Point of Sale Backing Behind Collection’

Smiley®: ‘Cardholder: Space-Grade Aluminum Smart Wallet by Ekster X Smiley on Gadget Flow’

Featured Coverage