PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.

Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.

Our Press Releases

19 November 2019

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

7 November 2019

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

30 October 2019

SmileyWorld x Benetton: Kids’ AW19 Collection

23 October 2019

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

9 October 2019

Smiley x Ellesse: SS20 Athleisure Capsule

2 October 2019

SmileyWorld x Rabbids: Ubisoft Mash-Up

30 September 2019

Rubik’s x PUMA: Fall 2019 Collection

30 August 2019

Rubik’s Mall Activation at City Centre Malls, UAE

18 April 2019

SmileyWorld x de-Kryptic: Augmented Reality Apparel

15 August 2024

The Smiley® Company featured in ‘The Smiley Way to a £500 Million Business’

MSN

29 July 2024

SmileyWorld®: ‘Nijisanji EN x SmileyWorld Goods Collaboration’

Tokyo Weekender

25 July 2024

The Smiley® Company: ‘New Smiley Fashion Stores in China’

Total Licensing

28 June 2024

The Smiley® Company: ‘The Smiley Company Expands to China’

License Global

18 June 2024

Mini Smiley featured in ‘Brands That Have Global Reach and a Commitment to Multiple Seasons Is Vital’

License Global

22 November 2023

Smiley®: ‘Smiley and Samsung Join Forces to Spread Positivity and Creativity With a New Collection’

Licensing Magazine

24 April 2023

Smiley®: ‘Tommy Jeans and Smiley Announce Streetwear Collection’

License Global

25 July 2018

Smiley®: ‘Smiley x Lee Jeans Debuts in Europe After Asia Success’

Fashion Network

Featured Coverage

The Guardian

Fifty Years and $500m: The Happy Business of the Smiley Symbol

The Standard

The Smiley Way to a £500 Million Business

AdAge

How Smiley's "Defiant Optimism" Helps Brands Emerge From Dark Times

Forbes

Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday

Creative Review

How The Smiley Made Happiness Cool

TimeOut

What's The Deal With... Smiley

Wall Street Journal

The Shockingly Large Business Behind The Iconic Smiley Face

The Drum

The Story of The Smiley Company

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Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

Our Press Releases

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

SmileyWorld x Benetton: Kids’ AW19 Collection

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

Smiley x Ellesse: SS20 Athleisure Capsule

SmileyWorld x Rabbids: Ubisoft Mash-Up

Rubik’s x PUMA: Fall 2019 Collection

Rubik’s Mall Activation at City Centre Malls, UAE

SmileyWorld x de-Kryptic: Augmented Reality Apparel

Our Press Clippings

The Smiley® Company featured in ‘The Smiley Way to a £500 Million Business’

SmileyWorld®: ‘Nijisanji EN x SmileyWorld Goods Collaboration’

The Smiley® Company: ‘New Smiley Fashion Stores in China’

The Smiley® Company: ‘The Smiley Company Expands to China’

Mini Smiley featured in ‘Brands That Have Global Reach and a Commitment to Multiple Seasons Is Vital’

Smiley®: ‘Smiley and Samsung Join Forces to Spread Positivity and Creativity With a New Collection’

Smiley®: ‘Tommy Jeans and Smiley Announce Streetwear Collection’

Smiley®: ‘Smiley x Lee Jeans Debuts in Europe After Asia Success’

Featured Coverage