PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.

Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.

Our Press Releases

19 November 2019

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

7 November 2019

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

30 October 2019

SmileyWorld x Benetton: Kids’ AW19 Collection

23 October 2019

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

9 October 2019

Smiley x Ellesse: SS20 Athleisure Capsule

2 October 2019

SmileyWorld x Rabbids: Ubisoft Mash-Up

30 September 2019

Rubik’s x PUMA: Fall 2019 Collection

30 August 2019

Rubik’s Mall Activation at City Centre Malls, UAE

18 April 2019

SmileyWorld x de-Kryptic: Augmented Reality Apparel

24 September 2024

SmileySports®: ‘Smiley Sports Debuts With Soft Launch at Magic Vegas’

Licensing Magazine

20 September 2024

SmileySport®: ‘Market Studios and Smiley Team Up to Launch Smiley Sports Brand’

Brands Untapped

18 September 2024

Smiley Future Positive®: ‘Smiley Reveals It Latest Future Positive Creators Fund Design Talent and Collections’

Products of Change

16 September 2024

Smiley Future Positive®: ‘Smiley’s Show of Support for Future Positive Creators Fund’

LicensingSource

14 September 2024

Smiley® Company: ‘How the Smiley Face Made the Whole World Smile’

Actual News Magazine

12 September 2024

SmileyWorld®: ‘Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab’

Footwear News

11 September 2024

SmileyWorld®: ‘Say Cheese — SmileyWorld®️ X Shein Collab Is Here’

Nylon

10 September 2024

SmileyWorld®: ‘Shein and SmileyWorld Collaborate on Trendy, Joyful Accessories and Decor

License India

9 September 2024

SmileyWorld®: ‘Shein X SmileyWorld Collection: A Joyful Fusion of Fashion and Positivity’

The Source

Featured Coverage

The Guardian

Fifty Years and $500m: The Happy Business of the Smiley Symbol

The Standard

The Smiley Way to a £500 Million Business

AdAge

How Smiley's "Defiant Optimism" Helps Brands Emerge From Dark Times

Forbes

Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday

Creative Review

How The Smiley Made Happiness Cool

TimeOut

What's The Deal With... Smiley

Wall Street Journal

The Shockingly Large Business Behind The Iconic Smiley Face

The Drum

The Story of The Smiley Company

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Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

Our Press Releases

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

SmileyWorld x Benetton: Kids’ AW19 Collection

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

Smiley x Ellesse: SS20 Athleisure Capsule

SmileyWorld x Rabbids: Ubisoft Mash-Up

Rubik’s x PUMA: Fall 2019 Collection

Rubik’s Mall Activation at City Centre Malls, UAE

SmileyWorld x de-Kryptic: Augmented Reality Apparel

Our Press Clippings

SmileySports®: ‘Smiley Sports Debuts With Soft Launch at Magic Vegas’

SmileySport®: ‘Market Studios and Smiley Team Up to Launch Smiley Sports Brand’

Smiley Future Positive®: ‘Smiley Reveals It Latest Future Positive Creators Fund Design Talent and Collections’

Smiley Future Positive®: ‘Smiley’s Show of Support for Future Positive Creators Fund’

Smiley® Company: ‘How the Smiley Face Made the Whole World Smile’

SmileyWorld®: ‘Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab’

SmileyWorld®: ‘Say Cheese — SmileyWorld®️ X Shein Collab Is Here’

SmileyWorld®: ‘Shein and SmileyWorld Collaborate on Trendy, Joyful Accessories and Decor

SmileyWorld®: ‘Shein X SmileyWorld Collection: A Joyful Fusion of Fashion and Positivity’

Featured Coverage