PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.

Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.

Our Press Releases

19 November 2019

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

7 November 2019

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

30 October 2019

SmileyWorld x Benetton: Kids’ AW19 Collection

23 October 2019

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

9 October 2019

Smiley x Ellesse: SS20 Athleisure Capsule

2 October 2019

SmileyWorld x Rabbids: Ubisoft Mash-Up

30 September 2019

Rubik’s x PUMA: Fall 2019 Collection

30 August 2019

Rubik’s Mall Activation at City Centre Malls, UAE

18 April 2019

SmileyWorld x de-Kryptic: Augmented Reality Apparel

29 October 2024

Smiley Movement: ‘Smiley and Choose Love Spotlight Human Rights in New Campaign’

The Licensing Letter

29 October 2024

Smiley Movement: ‘Smiley Raises Funds for Choose Love With Branded T-Shirts, Sweatshirts and Tote Bags’

Brands Untapped

28 October 2024

Smiley Movement: ‘Smiley Movement Partners with Choose Love for Global Campaign to reignite the Universal Declaration of Human Rights’

Total Licensing

24 October 2024

Smiley Movement: ‘Smiley Movement Partners With Choose Love for New Global Campaign’

LicensingSource

16 October 2024

SmileyWorld® featured in: ‘No Leaks! ‘I’m Converted’ Rave Fans of Modibodi New Limited-Edition Leak Proof Swimwear Range’

The Sun

10 October 2024

SmileyWorld®: ‘SmileyWorld, Next Team With Children’s Mental Health Charity Place2be for World Mental Health Day’

License Global

9 October 2024

SmileyWorld®: ‘Modibodi and SmileyWorld Just Teamed Up for the Must-Have Period Swimwear of Summer’

The Urban List

7 October 2024

SmileyWorld®: ‘Shein X SmileyWorld’

The Garnette Report

3 October 2024

The Smiley® Company: ‘The Smiley Company Reveals New Modibodi Collaboration’

LicensingSource

Featured Coverage

The Guardian

Fifty Years and $500m: The Happy Business of the Smiley Symbol

The Standard

The Smiley Way to a £500 Million Business

AdAge

How Smiley's "Defiant Optimism" Helps Brands Emerge From Dark Times

Forbes

Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday

Creative Review

How The Smiley Made Happiness Cool

TimeOut

What's The Deal With... Smiley

Wall Street Journal

The Shockingly Large Business Behind The Iconic Smiley Face

The Drum

The Story of The Smiley Company

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Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

Our Press Releases

Smiley x Reclaimed Vintage (ASOS): Streetwear Line

Smiley Taps Into Video Gaming with Rubik’s & SmileyWorld

SmileyWorld x Benetton: Kids’ AW19 Collection

SmileyWorld x UHU: Glow-in-the-Dark Glue Sticks

Smiley x Ellesse: SS20 Athleisure Capsule

SmileyWorld x Rabbids: Ubisoft Mash-Up

Rubik’s x PUMA: Fall 2019 Collection

Rubik’s Mall Activation at City Centre Malls, UAE

SmileyWorld x de-Kryptic: Augmented Reality Apparel

Our Press Clippings

Smiley Movement: ‘Smiley and Choose Love Spotlight Human Rights in New Campaign’

Smiley Movement: ‘Smiley Raises Funds for Choose Love With Branded T-Shirts, Sweatshirts and Tote Bags’

Smiley Movement: ‘Smiley Movement Partners with Choose Love for Global Campaign to reignite the Universal Declaration of Human Rights’

Smiley Movement: ‘Smiley Movement Partners With Choose Love for New Global Campaign’

SmileyWorld® featured in: ‘No Leaks! ‘I’m Converted’ Rave Fans of Modibodi New Limited-Edition Leak Proof Swimwear Range’

SmileyWorld®: ‘SmileyWorld, Next Team With Children’s Mental Health Charity Place2be for World Mental Health Day’

SmileyWorld®: ‘Modibodi and SmileyWorld Just Teamed Up for the Must-Have Period Swimwear of Summer’

SmileyWorld®: ‘Shein X SmileyWorld’

The Smiley® Company: ‘The Smiley Company Reveals New Modibodi Collaboration’

Featured Coverage