1 November 2023
From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.
Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.
1 November 2023
18 October 2023
15 September 2023
5 September 2023
11 January 2023
6 October 2020
9 September 2020
26 May 2020
6 January 2020
27 November 2025
Licensing Source
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29 September 2025
Total Licensing
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16 August 2025
Total Licensing
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26 June 2025
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20 June 2025
Total Licensing
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5 June 2025
License Global
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26 May 2025
License Global
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25 March 2025
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30 October 2024
Products of Change
Read MoreThe Standard
The Smiley Way to a £500 Million BusinessCreative Review
How The Smiley Made Happiness CoolTimeOut
What's The Deal With... SmileyWall Street Journal
The Shockingly Large Business Behind The Iconic Smiley FaceThe Drum
The Story of The Smiley Company