PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.

Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.

Our Press Releases

20 November 2025

Smiley Launches ‘Smiles Unwrapped’ Holiday Campaign

10 November 2025

Smiley x Bon Ton Toys: Plush Collection

3 September 2025

Smiley Launches B2B Website for Licensees & Retailers

29 August 2025

Mini Smiley Unveils First Fashion Partners

11 August 2025

SmileyWorld Back-to-School Campaign Spotlights Partners

7 August 2025

Smiley & Flowhaven Partner for 30 Years of Smileys in 2027

29 July 2025

SmileyWorld x Pilot: G2 Gel Pen Range

25 July 2025

SmileyWorld x Reiss: Kids’ Tennis & Ibiza Collection

17 June 2025

SmileyWorld x Yoobi: Back-to-School for Target

27 November 2025

The Smiley® Company: ‘Smiley Celebrates the Holiday Season with New Smiley Unwrapped Campaign’

Licensing Source

29 September 2025

The Smiley® Company: ‘Smiley Spreads Positivity Around the World’

Total Licensing

16 August 2025

SmileyWorld®: ‘Social-Led Back-To-School Campaign from SmileyWorld’

Total Licensing

26 June 2025

SmileyWorld®: ‘SmileyWorld Holds One-Night-Only Art Event’

Licensing Source

20 June 2025

Smiley®: ‘Samii Ryan New Drop Spreads Joy with Sesame Street and Smiley Mash Up’

Total Licensing

5 June 2025

SmileyWorld®: ‘UK Greetings Launches Partyware Range with SmileyWorld’

License Global

26 May 2025

SmileyWorld®: ’30 Years of Smileys’

License Global

25 March 2025

Smiley Future Positive®: ‘Smiley Joins Forces with Sustainable Sneaker Brand, MoEa’

Licensing Source

30 October 2024

Smiley® Movement: ‘Smiley Marks 75 Years of Declaration of Human Rights With Refugee Charity’

Products of Change

Featured Coverage

The Guardian

Fifty Years and $500m: The Happy Business of the Smiley Symbol

The Standard

The Smiley Way to a £500 Million Business

AdAge

How Smiley's "Defiant Optimism" Helps Brands Emerge From Dark Times

Forbes

Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday

Creative Review

How The Smiley Made Happiness Cool

TimeOut

What's The Deal With... Smiley

Wall Street Journal

The Shockingly Large Business Behind The Iconic Smiley Face

The Drum

The Story of The Smiley Company

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Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

Our Press Releases

Smiley Launches ‘Smiles Unwrapped’ Holiday Campaign

Smiley x Bon Ton Toys: Plush Collection

Smiley Launches B2B Website for Licensees & Retailers

Mini Smiley Unveils First Fashion Partners

SmileyWorld Back-to-School Campaign Spotlights Partners

Smiley & Flowhaven Partner for 30 Years of Smileys in 2027

SmileyWorld x Pilot: G2 Gel Pen Range

SmileyWorld x Reiss: Kids’ Tennis & Ibiza Collection

SmileyWorld x Yoobi: Back-to-School for Target

Our Press Clippings

The Smiley® Company: ‘Smiley Celebrates the Holiday Season with New Smiley Unwrapped Campaign’

The Smiley® Company: ‘Smiley Spreads Positivity Around the World’

SmileyWorld®: ‘Social-Led Back-To-School Campaign from SmileyWorld’

SmileyWorld®: ‘SmileyWorld Holds One-Night-Only Art Event’

Smiley®: ‘Samii Ryan New Drop Spreads Joy with Sesame Street and Smiley Mash Up’

SmileyWorld®: ‘UK Greetings Launches Partyware Range with SmileyWorld’

SmileyWorld®: ’30 Years of Smileys’

Smiley Future Positive®: ‘Smiley Joins Forces with Sustainable Sneaker Brand, MoEa’

Smiley® Movement: ‘Smiley Marks 75 Years of Declaration of Human Rights With Refugee Charity’

Featured Coverage