PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

From the moment Franklin Loufrani first debuted the Smiley in the pages of France-Soir to spread a little optimism, we’ve been at the center of the global conversation. What began as a simple invitation to “Take the Time to Smile” has evolved into a worldwide cultural phenomenon.

Today, The Smiley Company continues to dominate the news cycle as a leading creative powerhouse. Explore our archive to see how we continue to shape culture through high-profile collaborations, ground-breaking marketing initiatives, and industry-leading news from major trade and consumer outlets across the globe.

Our Press Releases

9 January 2024

Smiley Sports: New Sports Lifestyle Brand Launches

7 January 2024

Smiley Opens New Fashion Stores Across China

3 January 2024

SmileyWorld x Little Marc Jacobs: Kids’ Collection

2 January 2024

Smiley Future Positive Creators Fund: FW24 Fashion Week

2 January 2024

SmileyWorld x Todomoda: Accessories Capsule

1 January 2024

SmileyWorld x HEYDUDE: Footwear Collection

1 January 2024

Smiley Future Positive x Klepierre: Sustainable Tour

1 January 2024

SmileyWorld x Wild in Art: UK Sculpture Trails

16 November 2023

Smiley x ATWATER: Men’s Skincare Collaboration

24 September 2024

SmileySports®: ‘Smiley Sports Debuts With Soft Launch at Magic Vegas’

Licensing Magazine

20 September 2024

SmileySport®: ‘Market Studios and Smiley Team Up to Launch Smiley Sports Brand’

Brands Untapped

18 September 2024

Smiley Future Positive®: ‘Smiley Reveals It Latest Future Positive Creators Fund Design Talent and Collections’

Products of Change

16 September 2024

Smiley Future Positive®: ‘Smiley’s Show of Support for Future Positive Creators Fund’

LicensingSource

14 September 2024

Smiley® Company: ‘How the Smiley Face Made the Whole World Smile’

Actual News Magazine

12 September 2024

SmileyWorld®: ‘Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab’

Footwear News

11 September 2024

SmileyWorld®: ‘Say Cheese — SmileyWorld®️ X Shein Collab Is Here’

Nylon

10 September 2024

SmileyWorld®: ‘Shein and SmileyWorld Collaborate on Trendy, Joyful Accessories and Decor

License India

9 September 2024

SmileyWorld®: ‘Shein X SmileyWorld Collection: A Joyful Fusion of Fashion and Positivity’

The Source

Featured Coverage

The Guardian

Fifty Years and $500m: The Happy Business of the Smiley Symbol

The Standard

The Smiley Way to a £500 Million Business

AdAge

How Smiley's "Defiant Optimism" Helps Brands Emerge From Dark Times

Forbes

Nordstrom and Luxury Brands Help Smiley Celebrate its 50th Birthday

Creative Review

How The Smiley Made Happiness Cool

TimeOut

What's The Deal With... Smiley

Wall Street Journal

The Shockingly Large Business Behind The Iconic Smiley Face

The Drum

The Story of The Smiley Company

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Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

Let’s Create Something Iconic Together

PRESS ARCHIVE

TAKING THE TIME TO SMILE SINCE 1972

Our Press Releases

Smiley Sports: New Sports Lifestyle Brand Launches

Smiley Opens New Fashion Stores Across China

SmileyWorld x Little Marc Jacobs: Kids’ Collection

Smiley Future Positive Creators Fund: FW24 Fashion Week

SmileyWorld x Todomoda: Accessories Capsule

SmileyWorld x HEYDUDE: Footwear Collection

Smiley Future Positive x Klepierre: Sustainable Tour

SmileyWorld x Wild in Art: UK Sculpture Trails

Smiley x ATWATER: Men’s Skincare Collaboration

Our Press Clippings

SmileySports®: ‘Smiley Sports Debuts With Soft Launch at Magic Vegas’

SmileySport®: ‘Market Studios and Smiley Team Up to Launch Smiley Sports Brand’

Smiley Future Positive®: ‘Smiley Reveals It Latest Future Positive Creators Fund Design Talent and Collections’

Smiley Future Positive®: ‘Smiley’s Show of Support for Future Positive Creators Fund’

Smiley® Company: ‘How the Smiley Face Made the Whole World Smile’

SmileyWorld®: ‘Dr. Scholl’s Shoes Wraps Up 100th Anniversary Celebration With SmileyWorld Collab’

SmileyWorld®: ‘Say Cheese — SmileyWorld®️ X Shein Collab Is Here’

SmileyWorld®: ‘Shein and SmileyWorld Collaborate on Trendy, Joyful Accessories and Decor

SmileyWorld®: ‘Shein X SmileyWorld Collection: A Joyful Fusion of Fashion and Positivity’

Featured Coverage