CREATIVITY FOR THE GREATER GOOD

EMPOWERING PEOPLE TO BE THE CHANGE

Our Story

We believe in hope. We believe in optimism. We believe small actions can make a big impact.

Smiley Movement’s mission is simple yet powerful: Creativity for the Greater Good – inspiring positive change in society by shining a spotlight on the people and organisations making a real difference in our world. 

Our journey began in 1971 when Franklin Loufrani created Smiley to highlight positive news in France Soir newspaper. Decades later, his son Nicolas launched Smiley Movement as a non-profit platform empowering people to engage with and drive positive change. 

Aligned with the UN’s Sustainable Development Goals and focused on apolitical, solutions-based journalism; through Smiley News, we champion the stories that uplift, empower, and inspire. With our positive news and solutions journalism, we bring you stories of innovation, kindness, and community impact – stories that show the world at its best and remind us that change is possible when we work together. 

Join us as we build a global community that uses creativity for the greater good. Together, we can turn small actions into a big impact – creating a more hopeful, connected, and positive world for everyone.

#SmileyMovement

Our Platforms For Change

Real change happens when people come together with purpose. Our Platforms for Change are designed to empower both individuals and organisations; whether you’re looking to take action yourself or amplify impact through partnership. From volunteering and donating to fundraising and creating new initiatives, we make getting involved accessible.

INSPIRE

INSPIRE

As a platform for change, we champion the stories that uplift, empower, and inspire.

Smiley News

RECOGNISE

RECOGNISE

The World’s largest cause based film campaign.

Amplifying cause based films to the core of culture.

Charity Film Awards

CONNECT

CONNECT

Harness the power of the iconic Smiley brand to make a meaningful difference.

Matchmaker For Good™

ENGAGE

ENGAGE

Supporting the changemakers protecting our planet and our communities.

Creative Campaigns

Join the Movement

The Smiley Movement is always looking for new ways to expand its reach and make a positive difference. By collaborating with like minded organisations, brands, and individuals, the Movement continues to inspire and uplift, making the world a happier place, one smile at a time.

Join The Movement