The World's largest cause-based film campaign amplifying cause-based films to the core of culture.
Since its inception eight years ago, the Charity Film Awards (The Smileys) has emerged as a cornerstone of positive change in the UK, supporting over 6,000 charities and captivating the engagement of over 1 million individuals through voting. Our platform has generated an astounding 500 million film impressions, with over 180,000 views of the 2025 livestream.
Harnessing the power of social media, strategic PR, and an immersive experience, the awards offer a comprehensive, multi-touchpoint campaign that extends far beyond the confines of traditional awards ceremonies.
Today, the Charity Film Awards stand as the pinnacle of recognition for charities, often referred to by audiences as the “Oscars” of the charity sector. 2025 saw a record attendance of 1400 from the world of charity, film, business, and entertainment coming together to recognise and celebrate the power of film to drive change.
The awards are recognised by BFI and IMDB.
