In 1997, Nicolas Loufrani transformed his father’s legacy and revolutionised digital communication with the creation of Smileys and SmileyWorld. This change allowed the world to express emotions like never before, and since then, we’ve grown to include thousands of iconic designs across products, brands, and platforms.
Now, 30 years later, we’re inviting YOU – creators, gamers, innovators, and style leaders – to help us “Express Your World” in 2027. This is your chance to be part of something extraordinary, blending the past with the future and sharing in the global celebration of creativity and emotional expression.
Iconic Archives
Access our extensive library of tens of thousands of Smileys icons. Endless opportunities to create personalised, collectable items catering to every demographic: age, gender, market tier, and lifestyle.
Global Impact
Partner with over 100 global brands, suppliers, and retailers to launch exciting products and drive global marketing campaigns in key countries like the USA, UK, France, China, Italy, Germany, Spain, Korea, Mexico, Brazil, India and more.
Major Brand Collabs
Join forces with top brands in animation, music, and gaming to produce one-of-a-kind content and activations.
Retail Campaigns & Pop-Ups
Engage in global retail campaigns with both mass-market and high street chains, along with exciting pop-up events in top department stores.
Celebrating Digital Culture
Dive into the history of internet culture and celebrate how Smiley has shaped digital IP. Powered by innovative digital partnerships and collaborations.
We’re looking for creators, marketers, and partners who are ready to make a mark and inspire the world with Smiley.
Together, we’ll celebrate how emotional expression has evolved and continues to shape our world.
