For over 50 years, Smiley® has been spreading positivity, creativity, and innovation through groundbreaking collaborations with some of the world’s most iconic brands and visionary designers. From high-fashion partnerships to cultural movements, Smiley continues to inspire and connect people across industries.
In this series of case studies, we highlight the success stories behind these collaborations—showcasing how Smiley’s uplifting spirit and timeless iconography have been reimagined through unique creative partnerships. Whether it’s fashion, art, or sustainability-driven initiatives, each collaboration reflects a shared commitment to optimism, self-expression, and making the world a happier place.
Join us as we explore the inspiring stories behind Smiley’s most memorable partnerships.
Let's Make It Happen
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