Over 50 years of joy, creativity & collaboration
Partnering with The Smiley Company means tapping into a roster of globally recognised brands, all with a rich heritage of creativity, collaboration, and cultural influence. We are the original collaborator brand, bringing decades of experience in co-creating standout products, exclusive capsules, and high-impact campaigns that captivate audiences worldwide.
The team of creative specialists work closely with partners to develop tailored concepts that seamlessly integrate Smiley’s DNA while enhancing brand identity and driving commercial success.
Beyond design, the dedicated marketing team amplifies every collaboration through strategic storytelling, digital content, and talent-driven campaigns that inspire and engage. Investing in spreading positivity through partnerships, ensuring each project not only stands out but also resonates with consumers on a deeper level.
By working with our brands, you’re not just creating a product – you’re becoming part of a global movement that celebrates creativity, optimism, and meaningful brand storytelling.
Let's Make it happen
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