Farm Rio | Smiley

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Farm Rio Collection

Brazilian Colour and Culture with an Iconic Twist

Bursting with colour and culture, womenswear brand FARM Rio has grown into one of Brazil’s most recognisable labels since its founding in 1997. With a maximalist sensibility embedded in every stitch and seam of the label’s exotic prints and playful silhouettes mixed with our iconic Smiley, FARM Rio’s dopamine inducing designs brim with a vibrant eclecticism that embodies the Carnival spirit of its native Rio de Janeiro.

Farm Rio Collection

Blending Smiley’s iconic optimism with Rio’s vibrant energy, the collection spans fashion, accessories and lifestyle goods. Every item radiates colour, creativity, and feel-good optimism.

The collaboration was a feel-good celebration of diversity and positivity – designed to make you smile.

Marketing Summary

A 360-degree marketing campaign delivering custom in-store POS and co-branding identity, window displays, engaging retail activations, and immersive digital experiences create maximum impressions and reach.

Editorial & Campaign

Editorial & Campaign

  • Beautiful lifestyle imagery that brought optimism of the collection to the press campaign, featuring a photoshoot in Rio de Janiero
  • A charity campaign ensured worldwide coverage of the launch, as Farm Rio supported the world’s largest cleft-focused organization

In-Store

In-Store

  • Window displays featuring strong artistic themes to convey creative and optimistic storytelling
  • Prime retail position in-store supported by hero Smiley graphics

Website

Website

  • An integrated multi-channeled digital approach, with amplification on the retailers homepage
  • Beautiful e-commerce photo and video shoot to truly showcase the products