More updates on Smiley Sports to follow soon!
Smiley Sports® is a joint venture with Market Studios, building on the iconic Smiley Basketball, to create an innovative adult sportswear collection based on Smiley’s signature positivity and inclusivity.
Smiley Sports is built on the legacy of the sports icons created in the late 90’s. These icons have swiftly became part of street culture through Converse’s Chuck Taylor shoes, and through Market Studios collaborations worn by Mike Tyson. Now they have all been reunited to create a bold new identity for Smiley Sports.
It debuted at MAGIC in Las Vegas, with an exclusive preview of the innovative activewear collection based on Smiley’s signature positivity and its sports balls iconography.
Stay tuned for more Smiley Sports updates in due time.
