Spread Happiness Worldwide, Inspire Brands, Touch Hearts!
For over five decades, Smiley has been a global beacon of joy, positivity, and creative expression. Since its birth in 1972, it has grown from a simple symbol into an iconic lifestyle brand, uplifting spirits and shaping culture across generations. It has a rich heritage with its influence extending beyond fashion and lifestyle products as a symbol that represents attitudes in cultural, social, and economic spheres, breaking global boundaries to unite communities with playful positive change.
Loved by individuals and embraced by top brands, Smiley’s universal appeal has sparked groundbreaking partnerships—bringing to life innovative products, unforgettable campaigns, and trendsetting collaborations that captivate audiences worldwide. Focused on an adult audience, it is our signature brand, and continues to be a pioneering, unifying force with consumer products. Throughout its history Smiley has worked with everyone, from Balenciaga to Samsung, and Anya Hindmarch to adidas, and hundrds more.
Smiley represents a movement that celebrates creativity, individuality, and inspiration.
THE ORIGINAL SMILEY
From high-fashion collaborations and streetwear staples to lifestyle essentials and home décor, Smiley brings its signature positivity to every product. The diverse portfolio spans luxury fashion, casual wear, accessories, homeware, beauty, tech, and food & beverage, with exclusive collections designed in partnership with the world’s leading brands.
Whether it’s a bold designer capsule, a must-have sneaker drop, or a trend-setting home collection, Smiley products inspire joy, creativity, and cultural impact.
Explore the world of Smiley—where innovation meets iconic design.
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