The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of creative offerings for every demographic, every market tier and a wide range of products and services.
Smiley® is a renowned lifestyle brand, founded in the early 1970s with a rich heritage. It represents positivity, creativity, storytelling, with a commitment to excellence, and partners with top brands around the world.
S.W.Smiley® is our adult only hyper-expressive brand, focused on capturing and expressing innovative, dynamic, and streetwear led trends and styles.
Smiley Sports® is a joint venture with Market Studios, building on the iconic Smiley Basketball, to create an innovative adult sportswear collection based on Smiley’s signature positivity and inclusivity.
SmileyWorld® pioneered a digital revolution powered by emotional expression. It has now developed into an expressive, playful brand that still focuses on empowering positivity for children.
The pre-school brand focuses on helping children unlock their inner Smiley by encouraging their imagination through music & play, featuring cute animals and soft characters.
Newmoji® builds on the legacy of the original Smiley, these new digital icons infuse modern expression with Smiley’s timeless design, offering dynamic, interactive elements that elevate digital communication.
Smiley® is a renowned lifestyle brand, founded in the early 1970s with a rich heritage. It represents positivity, creativity, storytelling, with a commitment to excellence, and partners with top brands around the world.
S.W.Smiley® is our adult only hyper-expressive brand, focused on capturing and expressing innovative, dynamic, and streetwear led trends and styles.
Smiley Sports® is a joint venture with Market Studios, building on the iconic Smiley Basketball, to create an innovative adult sportswear collection based on Smiley’s signature positivity and inclusivity.
SmileyWorld® pioneered a digital revolution powered by emotional expression. It has now developed into an expressive, playful brand that still focuses on empowering positivity for children.
The pre-school brand focuses on helping children unlock their inner Smiley by encouraging their imagination through music & play, featuring cute animals and soft characters.
Newmoji® builds on the legacy of the original Smiley, these new digital icons infuse modern expression with Smiley’s timeless design, offering dynamic, interactive elements that elevate digital communication.
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