14/05/2026
EASTPAK and Smiley® join forces for an electrifying third collaboration, celebrating a shared passion for optimism, breaking barriers, and creating a positive future with the Smiley Future Positive® collection. Featuring ten reimagined Eastpak designs, the iconic Smiley blends seamlessly with the yin and yang symbol, channeling retro vibes that pay homage to Smiley’s rich history. The collection showcases three statement prints: Smiley Placed, Smiley Yin Yang Black, and Smiley Yin Yang Color. This collaboration embodies a positive and fun-loving outlook, serving as a reminder to always seek the bright side of life and cherish the little things that bring a smile. Available in selected stores and on Eastpak.com starting March 20th, 2024. Nicolas Loufrani, the CEO of The Smiley Company, expresses immense excitement at the continuous expansion of the EASTPAK collection. He commends EASTPAK as a brilliant partner that consistently crafts vibrant new aesthetics for the Smiley Future Positive program. The EASTPAK X Smiley Yin Yang design stands out as a unique and distinctive addition to the collection, reflecting the innovative and collaborative spirit between the two iconic brands. Day Pak’r + Day Pak’r S: Smiles On the Move. The classic Day Pak’r and its compact counterpart, Day Pak’r S, receive a vibrant makeover with uplifting prints that radiate optimism. Available in Smiley Yin Yang Black and Smiley Yin Yang Color, these backpacks feature co-branded embroidered logos, combining the timeless positivity of Smiley with Eastpak’s reliability and functionality. Sommar: Carry Joy Every Day. The Sommar waist bag goes beyond utility, embodying joy, sustainability, and a brighter future. With Smiley Yin Yang Color and Smiley Yin Yang Black designs, this bag integrates iconic symbols and inspirational labels, aligning with the Smiley Future Positive® mantra. Transit’r S+M+L: Spreading Happiness Worldwide. The Transit’r luggage range, known for its durability and smooth wheeling system, gets a Future Positive® twist. The Smiley Yin Yang Black colorway showcases the fusion of yin and yang symbols, featuring embroidered logos that spread happiness wherever you go. Ada + Groupie: The Power of a Smile in Miniature. The Ada mini circular bag and Groupie zippered pouch are not just accessories; they’re statements of positivity. Showcasing playful designs and embodying the core philosophy of spreading joy, these additions remind us of the power of a smile in our daily lives. Benchmark Single + Oval Single: Desk Essentials, Reimagined. Brighten up your workspace with the classic Benchmark and Oval pencil cases. Available in Smiley Yin Yang Color and Smiley Yin Yang Black, these designs capture the fun and carefree spirit of the Future Positive® collaboration, featuring co-branded logos and inner labels.