05/07/2018
Smiley and Boy Meets Girl USA® Launches New Streetwear Collection. LONDON – SMILEY partners with BOY MEETS GIRL® to co-create a new streetwear collection, to celebrate “More Self Love.” The stylish, trend-led collection features a customized mashup of the Smiley Original icon and the Boy Meets Girl logo, exuding a cool, streetwear vibe. This 12-piece collection, includes unisex hoodies, sweats, sweatshirts, tanks and T-shirts, all sold exclusively at the high-end concept store, Oscar Paris. “SMILEY is about sharing cool, positive vibes and we’re excited to collaborate with Boy Meets Girl USA®, a brand that also embodies our brand message,” says co-founder Nicolas Loufrani. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category. Partnering with Boy Meets Girl USA® to authentically share our brand’s messaging of self-love and choosing happiness is right on point in today’s fashion climate.” The Smiley x Boy Meets Girl USA® streetwear collection was supported with an VIP launch party and a localized retail marketing activation program. The complete collection retails from €55 to €100 (approximately $75 to $100 USD and is available exclusively at Paris concept store OSCAR and at boymeetsgirlusa.com ABOUT BOY MEETS GIRL & STACY IGEL Boy Meets Girl® (BMG) is a young contemporary streetwear brand that was founded in 2001 by fashion designer and creative director, Stacy Igel. The brand is inspired by her love of music and the NYC art scene. The Boy Meets Girl® brand has been featured in InStyle, Teen Vogue, Allure, Women’s Wear Daily, Business of Fashion (BoF), The New York Times, and has been worn by celebrities Rosario Dawson, Mindy Kaling, and Nina Dobrev. Connecting music and fashion is a big part of the Boy Meets Girl® ethos as is collaborating with artists that wish to spread positivity like Justine Skye, Wyclef Jean and Natasha Bedingfield. Igel is passionate about creating collections that are tied to bigger charitable initiatives and has created limited edition collections connected to the Young Survival Coalition, BullyBust, Planned Parenthood, Human Rights Watch, and more. Follow: BOY MEETS GIRL® : www.boymeetsgirlusa.com SMILEY : http://www.smiley.com/ OSCAR PARIS : http://www.oscarshop.fr/ HASHTAGS: General Smiley : #BMGxSO & #BOYMEETSGIRL x #SMILEY #GETSMILEY Oscar Paris : #BOYMEETSGIRL x #SMILEY x #OSCARPARIS