2 January 2024
Buenos Aires, February 2024.- Todomoda, the renowned fashion and lifestyle accessories brand, presents its new capsule together with SmileyWorld®. This alliance between two brands committed to emotional connection and building authentic bonds, seeks to celebrate the positivity and joy shared among friends.
Through bijou, hair, leather goods, textiles and gallery items, the capsule captures the vibrant and joyful essence of both brands, fusing Smiley’s renowned design with Todomoda’s signature quality and style.
Comment from Nicolas Loufrani, CEO of The Smiley Company: “I am delighted to witness the launch of our collaboration with Todomoda. Our shared values are evident in the exceptional creativity demonstrated by our teams. We eagerly anticipate the growth of this partnership and the expansion of the collection”
At Todomoda we are constantly seeking to strengthen ties and promote shared experiences that enrich our community. This initiative with Smiley represents the first step towards the creation of special capsules with licenses of global relevance, consolidating the presence of our brand worldwide,” says Eduarda Abrantes, brand manager of Todomoda.
This special collection will be available in physical stores and online through ar.todomoda.com.
About Todomoda
In 1995, Todomoda was born with its first store in Argentina. Today, 28 years later, it has become one of the most important brands in the design and sale of accessories worldwide. With more than 600 physical points of sale and a strong community, it seeks to inspire and empower new generations to seek their own identity and style.
Thanks to their design team, they propose collections in tune with international trends, developing cruelty-free, vegan and sustainable products, inspiring younger generations to choose in a more conscious and responsible way, promoting respect and care for our animals, with the aim of generating a positive impact on the planet.
About Smiley®
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972. Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. A TOP 100 LICENSOR Available in 147 COUNTRIES across the globe with $520M RETAIL SALES, reaching billions of consumers every year.
Celebrating the Creative, Unique, Individual and Inspirational, Smiley co-creates premium collections, limited-edition capsules and prestigious collaborations with opinion-leading global brands and retailers