02/01/2024
Buenos Aires, February 2024.- Todomoda, the renowned fashion and lifestyle accessories brand, presents its new capsule together with SmileyWorld®. This alliance between two brands committed to emotional connection and building authentic bonds, seeks to celebrate the positivity and joy shared among friends. Through bijou, hair, leather goods, textiles and gallery items, the capsule captures the vibrant and joyful essence of both brands, fusing Smiley’s renowned design with Todomoda’s signature quality and style. Comment from Nicolas Loufrani, CEO of The Smiley Company: “I am delighted to witness the launch of our collaboration with Todomoda. Our shared values are evident in the exceptional creativity demonstrated by our teams. We eagerly anticipate the growth of this partnership and the expansion of the collection”. “At Todomoda we are constantly seeking to strengthen ties and promote shared experiences that enrich our community. This initiative with Smiley represents the first step towards the creation of special capsules with licenses of global relevance, consolidating the presence of our brand worldwide,” says Eduarda Abrantes, brand manager of Todomoda. This special collection will be available in physical stores and online through ar.todomoda.com.