1 July 2024
Spread Joy and Stay Organised with the SmileyWorld® x Erin Condren Collection
Elevate your daily routines with the vibrant and cheerful SmileyWorld x Erin Condren collection, a collaboration designed to infuse positivity into every aspect of your life. This exciting partnership merges the iconic happiness of SmileyWorld with Erin Condren’s expertise in organisational products, offering a range of stationery and accessories that not only keep you organised but also uplift your spirits.
Embrace Positivity Every Day
Whether you’re a student navigating through assignments, a teacher planning engaging lessons, a professional juggling meetings and deadlines, or someone who simply loves to spread joy, the SmileyWorld x Erin Condren collection is crafted to bring a smile to your face with every use. From colorful planners to whimsical notebooks, vibrant pens to playful stickers, each item is thoughtfully designed to add a burst of sunshine to your daily organisation.
The highly anticipated SmileyWorld x Erin Condren collection will make its debut at the end of July. Initially, the collection will be available exclusively online at erincondren.com, catering to eager fans worldwide. Additionally, enthusiasts can experience the collection firsthand at Erin Condren’s flagship locations in Austin, TX, and Irvine, CA, where they can explore and purchase these delightful products in person.
For those unable to visit in person, non-personalized options from the SmileyWorld x Erin Condren collection will be conveniently launched on Amazon in August. This broader availability ensures that everyone can enjoy and benefit from the positivity and functionality of these innovative products.
View Imagery and Learn More
To get a sneak peek into the vibrant designs and functionality of the SmileyWorld x Erin Condren collection, explore the official press kit available here.
Join the Movement
Discover more about the collaboration and preview the entire SmileyWorld x Erin Condren collection by visiting the dedicated page at Erin Condren’s website.
About Erin Condren
Erin Condren is a leading brand recognized for its personalised stationery and organisational tools. With a commitment to enhancing everyday life through thoughtful and innovative design, Erin Condren products are designed to inspire and empower users to live their best, most organised lives.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.