20 November 2024
Crocs Unveils New SmileyWorld® Classic Clog Collaboration
Crocs is bringing a burst of joy to every step with the launch of the new SmileyWorld® Classic Clog Collection, created in partnership with SmileyWorld, the globally recognized lifestyle brand. This playful collaboration celebrates connection, creativity and self expression, encouraging wearers to show off their personality from the ground up.
Founded in 1997, SmileyWorld has spent almost 30 years turning universal emotions into bold, expressive icons that inspire positivity around the world. With designs rooted in communication and self-expression, the brand continues to connect communities through simple, optimistic visuals that span every language. Crocs’ customizable spirit aligns perfectly with this mission, making the Classic Clog a joyful canvas for expressing how you feel with every step.
The new clog collection feature all-over SmileyWorld graphic prints and come complete with a curated collection of Jibbitz™ charms, showcasing fun icons that capture a range of moods. Additional space on each shoe allows for extra personalization, letting wearers choose exactly how they want to express themselves.
Available for all the family in 3 unique colourways; two bold black clog styles featuring yellow-and-white smile graphics and a white version featuring a pink fleece lining and multicoloured icons, the SmileyWorld® Classic Clog delivers standout style paired with everyday comfort. Each pair includes Iconic Crocs Comfort™, a lightweight Croslite™ sole, pivoting heel straps for a secure fit, and durable, water-friendly construction.
Ross Wilson, Chief Product Officer for Fashion at The Smiley Company said, “We’re thrilled to launch the new SmileyWorld and Crocs collection to customers all around the world. SmileyWorld celebrates individuality and self expression making our collaboration with Crocs a perfect fit. Through the Jibbitz it enables customers to embrace customisation and have expressive fun by showcasing their emotions each day.”.
The SmileyWorld® Classic Clog is available now at Crocs retail stores and online.
About SmileyWorld®
A brand owned by The Smiley Company. SmileyWorld is a market leader and the first lifestyle brand dedicated to emotional expression, The Original Smileys™ is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. With a comprehensive library of over 3,000 icons, SmileyWorld® is a treasure trove of emotional expression that embodies the spirit of the digital revolution.
In 2027, SmileyWorld will celebrate a milestone anniversary, as part of 30 Years of Smileys, calling all consumers and collaborators to “Express Your World” around the world. Find out more at www.TheSmileyCompany.com.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises with 6 brands, collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball – a cultural icon