7 January 2024
[London, July 24] The Smiley Company has opened seven new fashion stores across China, strengthening its store network across the country. This is a significant milestone for Smiley and marks a new chapter of its brand expansion efforts and commitment to bringing high quality fashion products to our consumers in China.
The new fashion stores reflect Smiley’s elevated design direction and aim to enhance the overall shopping experience. The interiors blend modern aesthetics with eco-friendly materials, creating a cool atmosphere for the customers. The store has been curated to feature visual installations on the walls, adding a unique art style to the space.
Smiley Fashion Stores offer a diverse range of products, originally known for streetwear and now expanding into sportswear and utility clothing. Each season, Smiley is committed to introducing new and trendy collaboration drops to refresh its product offerings.
Shoppers can expect to discover Smiley’s complete collections for men, women, and unisex styles, along with a variety of accessories and footwear.
Additionally, Smiley has recently debuted the Smiley x Centre Pompidou exclusive collection in stores, adding a distinctive artistic flair. Centre Pompidou is home to the national museum of Model Art in France, it is internationally renowned for its 20th and 21st century art collections.
Smiley Fashion Stores are located in key cities such as GuangZhou, SuZhou, and Xiamen. Smiley plans to continue to expand its footprints across China, aiming for a total of 15 stores by the end of this year. In the coming three years, Smiley intends to expand to 50 stores, reaching more cities and a broader audience.
“We are thrilled to open our doors in China and share our passion for fashion with our beloved customers,” said Nicolas Loufrani, CEO of Smiley. “China is a vibrant and dynamic market, we look forward to becoming a part of its thriving fashion community. Our goal is to provide an exceptional shopping experience that combines the latest trends with outstanding customer service.”
Spearheading the China stores expansion is the FIPO Group, who has worked closely with the brand for the last five years. Renowned for their success in managing Smiley Fashion, FIPO Group brings extensive experience and expertise to this exciting partnership.
In addition to China’s newest store development, Smiley is excited to announce its footprints will be extended to other Asian countries this coming November, marking another significant milestone to our global expansion strategy.
As featured by LicenseGlobal.com. Read their full coverage of Smiley Opens New Fashion Stores Across China.
ABOUT THE SMILEY COMPANY: 50+ YEARS LEGACY
The Smiley Company has transformed the iconic Smiley brand into a global retail empire.
Founded by French journalist Franklin Loufrani in 1972, The Smiley Company is a global licensing enterprise that has been spreading joy and optimism for over four decades. Originally created to encourage readers of the newspaper France-Soir to ‘Take the Time to Smile,’ the Smiley symbol quickly became a ubiquitous and highly recognized icon in graphic design.
Now under the leadership of CEO Nicolas Loufrani, the company has become a powerhouse in brand licensing, emphasising joy and positivity. Over the past 50 years, Smiley has established a strong presence in fashion, lifestyle, and various other sectors, successfully appealing to all age groups and genders.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises, collaborating on high-profile projects in fashion, art, homeware, food, and beverages. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak, and LA-based Market, known for the Market Smiley Basketball l—a cultural icon.
In line with Smiley’s positive ethos, Nicolas Loufrani founded the Smiley Movement in 2017. This non-profit community uses multimedia platforms to inspire positive societal change, addressing urgent social and environmental issues.
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Licensees:
Over 531 across key categories; Fashion & Accessories. Home & Gifting. Hi Tech. Health & Beauty. Stationery & Publishing. Toys and Games. Food & FMCG. Jewellery & Watches