13 December 2024
SmileyWorld and Budgy Smuggler Combine for Fun Swimwear Collaboration
Budgy Smuggler, the renowned swimwear brand from Australia, has combined with SmileyWorld for a collection of swimwear with unique youth-orientated designs incorporating the distinctive icons of the Smileys. The collection, which features one-pieces for women and girls, and brief styles for men and boys, provide a fun and playful way to bring positivity to the beach or pool.
The three designs include:
What started as a laugh in a backyard of Australia, Budgy Smuggler has continued to grow, building their reputation on playful designs, allowing consumers to embrace their body and their sense of humour. Meanwhile, SmileyWorld has been synonymous with emotional expression and building EQ since its inception in 1997, driving towards a more positive future that enables people to express themselves, their way.
Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company, said, “The new collaboration with Budgy Smuggler felt like a perfect fit. This collection allows consumers to express who they truly are through fun and playful designs, with a healthy dose of humour. We’re thrilled to be working alongside a partner who champions personal expression, in the same way that we do.”.
About SmileyWorld®
A brand owned by The Smiley Company. SmileyWorld is a market leader and the first lifestyle brand dedicated to emotional expression, The Original Smileys™ is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. With a comprehensive library of over 3,000 icons, SmileyWorld® is a treasure trove of emotional expression that embodies the spirit of the digital revolution.
Featuring four teams of passionate specialists, with specialist category-specific knowledge and bringing concrete brand values and creative expertise to everything we do, we help ambitious and authentic brands stand out from the competition. By adapting our message to your audience and providing exclusive concepts that keep you fresh and relevant, we can help you harness the power of the smile to lead the world toward a future we all want to be a part of.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley – his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world’s top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships have included Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Baseball – a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.
Key Data:
Retail Partners:
Licensees:
Over 450 across key categories; Fashion & Accessories. Home & Gifting. Hi Tech. Health & Beauty. Stationery & Publishing. Toys and Games. Food & FMCG. Jewellery & Watches
As featured by LicenseGlobal.com. Read their full coverage of the SmileyWorld x Budgy Smuggler: Swimwear Collection