SmileyWorld® partnered with Vittel Nestle Waters, Europe’s leading premium water company to launch a special, limited edition SmileyWorld collection, bringing a new playfully designed range direct-to-retail. The products were aimed at mass market with a customised bottle design for each age demographic.
This was then supported by a 360-marketing program including; broadcast TV, outdoor advertising, in-store, POS, and online activations, resulting in a huge sales uplift across Central and Eastern Europe.
SmileyWorld and Vittel worked together to create a unique and uplifting marketing campaign, introducing and celebrating the product across Europe. The campaign was created to ensure that each target demographic was hit with videos, adverts, and point of sale that spoke to all ages.
